How To Grow Your Cleaning Business

Cleaning service poster with woman in vector

If you offer cleaning services or just started your cleaning business, you are probably looking for ways to grow your business. In the beginning, you may not have the resources or knowledge to build a full-fledged website and tackle the world of online marketing. At HomeStars, as we are in the business of growing yours, we make it easier for you to grow your business. We give you the tools your business needs to build an online presence and reputation and connect with more homeowners, looking for your services.

So here are a few easy tips to help you get started with marketing your cleaning business:

Set Up Your Google My Business Account

There’s almost nothing we don’t look up before hiring a business or buying something. So it’s crucial to have a Google My Business account set up before you start on anything else. This also helps your business to be found when people are searching for cleaning businesses in your neighbourhood. Make sure to update your contact information, hours of operation and images to make a robust Google profile.

Set Up Social Media Channels For Your Cleaning Business

Mobile and laptop screen shown with social media icons

Social media is a powerful tool when it comes to marketing your business. Even without advertisement, there’s a lot you can do on social media to grow your audience and engage with potential customers. You can use your social media accounts to share your good work and also showcase to homeowners why they should hire your business. It’s a fun and easy way to come across as an expert while engaging with audiences, so make sure to leverage it.

Create A Profile On HomeStars For Your Cleaning Business

A HomeStars profile screenshot

When you start a cleaning business, it can be quite confusing to decide on one place where you should start marketing. HomeStars makes it really easy as it’s visited by 8 million Canadian homeowners every year. Creating a profile on HomeStars is easy and effective. On HomeStars, you can upload images of your work, add your services and your profile description and make many homeowner connections.

Offer Promotions And Advertise Your Cleaning Business

HomeStars Deals showcased on a HomeStars profile

If you have a fairly new business, people may often have second thoughts about hiring your business. One way to stand out is by advertising your business and at HomeStars, we make it happen for you. Advertising your business through Featured Ads on HomeStars, lets you put your profile on top of homeowner searches and also on your unpaid competitor’s profile. You can also offer promotions through Deals by HomeStars, and our survey shows that 32% of homeowners are more likely to book jobs if they get Deals!

Ask For Reviews and Recommendations

Digital word-of-mouth is king in today’s online world when it comes to running any service or business. Reviews and recommendations from past clients help your online reputation and increase your chances of getting hired as people see your brand as a legitimate and reliable business. Requesting reviews through HomeStars is made easy and what sets apart our reviews is that we have a dedicated team that manually vets every review posted on the platform. The more positive reviews you have, the better rating and Star Score you get, thus increasing your chances of making homeowner connections.

Ready to scale up your cleaning business? Join HomeStars today!

Questions? Contact your dedicated account manager, today, or call 1-800-701-9265.

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