As the season changes, so does a homeowner’s to-do list. From cleaning gutters to sealing the gaps where critters could enter, homeowners are beginning to plan their fall projects. For some home improvement pros, this change in season will mean a boost in business, while others like landscapers for example, will be heading into their slower season. While it’s important for all pros to consider their social media strategy, it’s extra important for those in seasonal work to stay relevant and visible online in the fall and winter months. Here are 6 simple and effective social media content suggestions that can help keep your business top of mind this fall and winter.
Share Photos of Your Spring and Summer Jobs
You’ve worked hard this summer and it’s time to showcase your best work by sharing photos on your social media platforms like Instagram or Facebook. Not only do photos help paint a story about the quality workmanship you provide, but also inspire potential customers to visualize their own home improvement goals. Plus, for some homeowners their circumstances and financial situation could have been impacted this year with the pandemic. Many will be planning for 2021 summer home improvements, so share top-notch photos to help influence their future hiring decisions.
Share Positive Reviews That You’re Proud Of
Now’s the time to share your glowing past customer reviews with your social media audience. In addition to beautiful project photos be sure to share your positive reviews. If you collected reviews diligently over the summer, the slower months are a great time to share them with your audience. With the HomeStars for Pros app you can share client reviews of your choice straight to Facebook, Instagram and Twitter. Sharing your reviews will help instill confidence in potential clients, and ultimately help increase more visits to your HomeStars profile.
Share Something Personal to Humanize Your Business
When looking to earn the business of future clients, you need to give them a reason to choose you over the competition. HomeStars helps you stand out by displaying important trust metrics on your profile such as Star Score and Verification, however even if you tick all the boxes, you may not win the job if you don’t connect with homeowners on a personal level.
Use social media as an opportunity to get personal and build a connection right from the start. Anywhere from a congratulations post about someone on your team who has recently tied the knot, to a happy birthday shoutout to a teammate, don’t be shy to occasionally share something that shows your life outside of the home improvement space to humanize your business.
Shine the Spotlight on Your Employees
Whether you’re an interlocking pro, a general contractor, renovator, or painting business, you may not be a one-man show. Multiple individuals work together as a team to make a home service business great. Celebrate your team on social media and give your audience a “behind the scenes” look. Showing the people that make up your wonderful company and why they’re such important assets to your business shows how appreciative you are of your team.
Educate Your Audience Through All Seasons
It goes without saying that fall and winter aren’t exactly peak season for certain home services like lawn maintenance and landscaping. Regardless of the season, pros should look at sharing educational posts that speak to their industry and relate to the season. For example, landscaping pros can share tips with homeowners about how to prepare their lawn for winter and what to do come spring. This way you’ll stay relevant during your offseason. Share tips with your followers and surprise them with nuggets of information, and subtly remind them that you’re a knowledgeable expert throughout each season.
While slower times for home improvement pros can be challenging. Make the most of it by getting real and authentic with your followers. Build your online reputation further by taking some time to share photos and reviews of your past work, humanize your business with some personal touches, showcase your great employees, and keep top of mind by sharing tips on social media all year long!
