There are a variety of ways to stand out from the crowd on HomeStars. Getting Verified, maintaining a great Star Score, and regularly requesting homeowner reviews are all tactics you can use to build a strong listing that will give you a leg up over the competition. But there are times when you want to make certain your listing gets an extra dose of exposure — and for times like those, a Featured Ad may be the solution you’re looking for. Find out more about Featured Ads, how they work, and how they can help your business below.
What Is a Featured Ad?
A Featured Ad is an optional feature you can enable on top of your subscription to make sure your listing appears front and centre ahead of other pros in your category. Pros with Featured Ads have their listings linked at the top of relevant homeowner searches and spotlighted on the listings of competitors without premium HomeStars subscriptions. By increasing engagement with your listing, Featured Ads greatly increase your chances of landing more homeowner connections and jobs.
How Can I Get a Featured Ad?
Featured Ad spots in each category are limited, so depending on how high demand is, Featured Ad spots may only be granted to HomeStars’ top-performing pros. The best way to make sure you qualify is to get Verified, maintain a consistently high Star Score, and request as many reviews as possible. Contact your Customer Success Manager to find out whether you’re eligible for a Featured Ad in your category.
How Much Does a Featured Ad Cost?
The cost of a Featured Ad varies based on region and category, and if you catch us at the right time, we occasionally run promotions for Featured Ads at discounted rates. Reach out to your Customer Success Manager to learn more about pricing.
When Is a Featured Ad Advantageous?
There is no right or wrong time to launch a Featured Ad campaign. Maybe you have increased capacity to take on jobs because you just hired a new employee? Maybe you’re trying to scale your business by expanding into a new region? Maybe you’re trying to get ahead of the competition during the busy season? Or perhaps just to secure the jobs that become available during your slow season? Whatever your motivation, a Featured Ad may just be the boost you need to help you realize that goal.
Find Out if a Featured Ad Is Right for You
If you’re a pro who is constantly operating at capacity and you don’t desire to scale your business, then a Featured Ad is probably not right for you. If not, there’s a good chance your business could benefit from additional exposure. Featured Ads are one of the many options HomeStars has available to help you address this need. Get in touch with your Customer Success Manager today to find out if they think a Featured Ad is right for you, and log in to request your next review today to make sure you’re a top-performing Pro who qualifies for this feature.