Marketing Your Cleaning Business: 23 Powerful Strategies

An employee of a professional cleaning service in overalls washes the glass of the windows of the facade of the building.

In today’s competitive business landscape, the success of a cleaning business hinges not only on its ability to deliver impeccable services but also on its prowess in marketing and outreach. Whether you’re a seasoned cleaning entrepreneur or just launching your venture, the art of effective marketing is essential to attracting and retaining a loyal client base. As you go about your job, you may even be wondering about how to market a cleaning business.

In this comprehensive guide, we will unveil 25 proven and practical ways to market your cleaning business successfully. From establishing a robust online presence to fostering community relationships, these strategies are designed to help you connect with your target audience, showcase your cleaning expertise, and position your business for sustainable growth in a competitive industry. Let’s delve into each of these cleaning business marketing strategies, providing in-depth insights and actionable tips to help you market your cleaning business.

1. Create a Professional Website For Your Cleaning Business

Your website serves as the digital face of your cleaning business. Beyond aesthetics, it should be user-friendly, informative, and easy to navigate. Include detailed information about the types of cleaning services you offer, service areas, pricing structures, and clear contact details. Enhance user experience with interactive features like a quote generator and quizzes on the types of cleaning that the visitor may require depending on the situation.

2. Online Booking System For Clients

online booking concepts, with message on enter key of computer keyboard.

Marketing a cleaning business through your company website is a great idea but you can take it to the next level by implementing an online booking system on your website. This convenient feature allows potential clients to schedule cleaning services with ease, increasing conversion rates and customer satisfaction. This also allows users to conveniently book your services without spending time on calls and texts for communication. It also helps portray your business as being professional and up-to-date with market trends. 

3. Branding Right For Cleaning Business Marketing

Your brand identity, including your logo, colour scheme, and overall visual aesthetic, should be consistent across all marketing materials. Before you start working on your website or other marketing collaterals, make sure to design a brand logo and decide on colour schemes for all external communication. You can find many free online tools for generating logos and brand guides. If your budget permits, you can also hire a freelance graphic designer to do this job for you. A strong brand sets you apart from competitors and enhances recognition.

4. Prioritize Search Engine Optimization (SEO) 

SEO is vital for improving your website’s visibility in search engine results. Extensive keyword research is the first step, followed by optimizing meta tags, headers, and image alt tags. Ensure your website loads quickly and is mobile-responsive, as these factors significantly impact SEO.

If you have the budget to hire an agency, they can help you identify tools and websites that can track the most relevant keywords for your business. You can also look up tutorials on the web, to understand more about SEO and how it can help you grow your business.

5. Cleaning Business Marketing With Google My Business

Claim and optimize your Google My Business listing with accurate and up-to-date information. Include high-quality images and a comprehensive description of your cleaning services. Encourage satisfied clients to leave reviews, as this not only enhances your local search ranking but also builds trust.

You can also include your hours of operation and other details, to make the listing more accurate and relevant. Google My Business page also helps your business to be found locally, so make sure to include your services and service areas in the company profile. 

6. Use Social Media Marketing For Your Business

paper cubes collection with printed logos of world-famous social networks and online messengers, such as Facebook, Instagram, YouTube, Telegram and others.

Leverage social media platforms like Facebook, Instagram, and Twitter to engage with your audience. Share visually appealing content, such as before-and-after photos of your cleaning work, cleaning tips, and customer testimonials. Actively respond to comments and messages to foster a strong online presence. Social media channels also act as social proof when homeowners look up your company online – so make sure to claim and create the channels with the right business name and information. 

7. Content Marketing On Your Website

Launching a blog on your website allows you to provide valuable information about cleaning-related topics. Craft articles that cover effective cleaning techniques, eco-friendly products, and maintenance tips. This not only positions you as an industry expert but also enhances your website’s SEO, driving organic traffic. 

8. Cleaning Business Marketing Through Email Marketing 

Email Marketing concept. Tablet computer in the hand. Old wooden background

Build an email list by offering incentives on your website, such as discounts or cleaning tip eBooks. Use regular newsletters to keep clients engaged with seasonal promotions, informative articles, updates on your services, and client testimonials. Email marketing nurtures client relationships – so make sure to keep this list updated with past clients, existing repeat clients and prospective customers.

Emails are also a great way to stop top of the mind with homeowners – you can keep in touch with seasonal emails, birthday greetings and even seasonal promos. So the next time these homeowners need a cleaning service, they know whom to hire! 

9. Pay-Per-Click (PPC) Advertising For Your Cleaning Business

PPC Ads are the ones that show up on the top of search engine results when homeowners look for services or businesses near them. So it’s a good spot to showcase your business and your services. Set up targeted PPC campaigns using platforms like Google Ads. By bidding on relevant keywords, your ads can appear at the top of search results, ensuring visibility when potential clients are actively seeking cleaning services.

10. Monitor Your Online Reviews 

In today’s digital landscape, monitoring your online reputation is of utmost importance. When any potential clients look up your business, they should be greeted with glowing reviews from past clients, to make a confident hiring decision. Encourage satisfied clients to leave reviews on online platforms that list your services.

Even if you haven’t listed your business on these platforms, do an online search for your brand name to check if clients have mentioned your business anywhere. Swiftly respond to both positive and negative reviews professionally, demonstrating your commitment to client satisfaction. Authentic reviews serve as powerful social proof.

11. Have A Referral Program In Place

A referral program can help you expand your marketing strategy to include traditional methods with a digital version. Implementing a referral program incentivizes your existing clients to refer new customers. Consider offering discounts or incentives for successful referrals. Word-of-mouth referrals are highly effective and can lead to sustainable growth. You can let your existing clients know about these referral programs through word of mouth or through your email marketing campaigns. 

12. Cleaning Business Marketing Through Local Networking 

Actively participate in local business events, join chambers of commerce, and attend networking groups. Building relationships with other businesses can lead to collaborations and referrals, enhancing your visibility within the local community. You can also get in touch with other businesses in the home renovation industry like construction companies, to let them know of your services if you undertake big projects or commercial cleaning projects. 

13. Invest In Good Photography

High-quality images showcasing your cleaning work, particularly before-and-after photos, provide visual evidence of your expertise. Investing in professional photography or using a good-quality camera can effectively showcase your skills. You can use these images on your website and social media. They can also be used on your online profiles on other online directories where you can list your business. 

14. Get Customer Testimonials 

What Our Clients Say statement on paper note pad. Office desk with electronic devices and computer, wood table from above, concept image for blog title or header image. Aged vintage color look.

Displaying testimonials from satisfied clients on your website and marketing materials builds trust. Real-life success stories and positive experiences can sway potential clients in your favour. You can also use these testimonials on other online directories for home renovation businesses. When you finish a task, also make sure to ask the client for a review on your Google My Business page and other platforms – maintaining a positive online reputation is crucial to getting new business. 

15. Offer Seasonal Promotions

Offering special discounts or promotions during peak cleaning seasons or holidays can attract new clients. These promotions create a sense of urgency and incentivize potential clients to book your services. Seasonal promotions can be marketed through emails, and flyers and even through text messaging or social media. 

16. Get Branding Material For Your Vehicle

If you have company vehicles, branding them with your company name, logo, and contact information effectively turns them into mobile advertisements. This increases visibility as you move around your service area. It is a good way to market your business with minimal effort and it spreads the word about your company when you are parked at a site or even when you are on the go. 

17. Conduct Educational Workshops 

Hosting workshops on cleaning techniques, home organization, or stain removal positions you as an expert in the field. It’s an opportunity to showcase your skills, provide value to potential clients, and build trust. Consider offering both free workshops to attract potential clients and paid workshops as a revenue stream.

18. Create A Customer Loyalty Program

Creating incentives for customer loyalty not only helps in retaining clients but also helps you get referrals from past clients. Reward loyal customers with exclusive discounts, priority scheduling, or periodic complimentary services. Loyalty programs help your customers become brand advocates who actively recommend and promote your services.

19. Consider Cross-Promotions

Collaborate with complementary local businesses, such as home improvement stores or real estate agencies, for cross-promotions. This mutually beneficial strategy can expand your client base by tapping into their customer networks. Local stores or real estate agents will probably also have a larger base of clients that you can tap into. 

20. Get Professional Certifications

If applicable, obtain and prominently display relevant professional certifications or affiliations with industry organizations. Certifications can instill confidence in potential clients regarding your expertise and commitment to quality. These certifications can also help you bag commercial projects where they are more stringent about hiring only the best. 

21. Invest In Localized Online Advertising

Target your advertising efforts to specific neighbourhoods or areas within your service region. Platforms like Facebook and Google Ads allow you to pinpoint your audience, ensuring your message reaches the right local clientele. You can also look up Facebook groups of homeowners and post your services on the same, to spread the word about your business. 

22. Client Surveys and Feedback

business hand pushing excellent online survey on virtual screen interface

Regularly solicit feedback from clients through surveys or follow-up calls. Use this information to make improvements in your services and demonstrate your dedication to meeting client needs. This shows your commitment to client satisfaction and ensures that your clients become ambassadors for your business. 

23. Partner With HomeStars To Grow Your Business 

For cleaning professionals seeking tailored solutions, forging partnerships with industry organizations can be a game-changer in your marketing strategy. When you team up with HomeStars, you unlock a treasure trove of resources customized to showcase your cleaning services. This includes crafting a comprehensive profile that spotlights your certifications, range of cleaning offerings, and a showcase of your completed projects. This personalized profile empowers you to align your services with the unique preferences and needs of homeowners, significantly boosting your chances of attracting ideal clients.

Our network also provides a set of credibility-boosting tools, such as our Star Score and Verified Badge, designed to communicate your cleaning business’s impeccable reputation to homeowners actively seeking cleaning services. Our Verified Badge acts as a stamp of approval, assuring homeowners that your business has undergone a rigorous vetting process by our organization. This not only instills trust but also enhances your overall credibility. Furthermore, we meticulously verify customer reviews, shielding your profile from unverified negative feedback while amplifying your positive reputation.

In addition to these trust-building features, our prestigious Best Of Awards serves as a pinnacle of recognition within the home renovation industry, further raising the visibility of your profile. These awards are highly sought-after distinctions that set your cleaning business apart from competitors, making you the top choice for homeowners seeking top-notch cleaning services. By partnering with us, you not only gain access to invaluable resources but also position your cleaning business for success in a fiercely competitive market.

We also offer a HomeStars for Pros app which helps you manage your cleaning business from your phone. From accepting leads to sending automated replies to clients – there’s a plethora of tools at your disposal with the app. You can also send ‘Review Requests’ with just a few taps and get glowing reviews for your business on your HomeStars profile. 

Consistency is paramount in marketing. Regularly assess the performance of your marketing efforts, adapt strategies as needed, and provide exceptional service to maintain a positive reputation. The ultimate strategy is to offer professional and unmatched service that leaves a big smile on your client’s face. When you ensure satisfaction and a good job, these customers not only help boost your business’s online reputation but also become brand ambassadors for your business. If you would like to know more about how HomeStars can help you grow your business, get in touch with us today! And one of our business development team members can help you understand all things HomeStars and how we can customize a plan that helps you do the work you want to do, in your areas of choice!  


Questions? Contact your dedicated account manager, today, or call 1-800-701-9265.

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