The Elevator pitch – we have all been subject to it whether we knew it or not. And as business owners, you need it. So why is it important to get it right and how can that help you scale up your business? Well, at HomeStars, as we are in the business of growing yours, we did some research and here’s why you should have the perfect pitch and how you can do it.
What Is The Elevator Pitch?
As the name suggests, it is the term coined for a small business/professional summary, that can be pitched during a short elevator ride. This effectively encapsulates what you do, your skills and why the other party should hire you.
However, you may be wondering – when am I going to use it? As times have changed, so have the means of communication but the essence remains the same. The elevator pitch is the perfect opportunity to present a strong opening statement that convinces the prospect to give you a chance or talk and ultimately become a connection.
When Can I Use The Elevator Pitch?
On HomeStars, you get this opportunity when you get a lead in your inbox – instead of just messaging them generic questions or a simple greeting, why not take this opportunity to create a well-drafted message that shows off your business and addresses the customer’s pain point? Your opening message to your prospective customer is the best time to send your elevator pitch message.
What Should The Elevator Pitch Talk About?
Apart from introducing yourself and talking briefly about your expertise or skills, your opening message should also address the homeowner’s project or pain point and what value you can offer to alleviate the same. If the homeowner is intrigued by your value proposition, they would want to know more, so also make sure to suggest the next steps like setting up a call or a home inspection.
How To Draft The Perfect Opening Message?
Here’s a simple breakdown of how to draft the perfect opening message for potential clients:
Here’s a brief sample of how this would look:
Now that you have this amazing draft, it’s to get started on your personalized elevator pitch message. If you have any questions, do not hesitate to reach out to your dedicated Customer Success Manager.