5 Books To Grow Your Business & How To Use Them

Man reading a book while sipping on coffee

As a business owner, you are always on the lookout for ways to grow your business. We understand you may not have the time to go through everything that comes your way. That’s why we have done the research and put together a list of the 5 books on business that can help you in your venture. Here’s what you can learn from them!

They Ask, You Answer by Marcus Sheridan

The cover of the book "They Ask, You Answer"

Source: Audible

In this book, the author talks about his own experience and shares what he did to revive his business during difficult times. It is based on the philosophy of being 100% honest with your potential clients in order to gain their trust. From materials to costs and pros and cons of their product – the author educated the audience about everything and turned around his business.

As a service professional, you can use this book to know more about client psychology and why being transparent goes a long way in securing homeowner connections. A small step towards this would be to update your HomeStars’ profile description to educate homeowners, so when they reach out to you, they already know what you do and how you do it.

The Magic of Thinking Big by David J. Schwartz

The cover of the book "The Magic of Thinking Big"

Source: Audible

Think Big – as a business owner, you must have heard these words before. This book expands on how thinking big and letting go of your anxieties and fear can actually help you achieve all your dreams and desires. As they say, you will never know until you try!

This is especially helpful if you are thinking of expanding your business or just starting out – it’s important to remember that no dream is too big. Do you want to take on a big renovation project but afraid that clients may not choose you? Well, when you believe in yourself and your work, it shows and gives homeowners the confidence to hire you.

Influence: The Psychology of Persuasion by Dr. Robert Cialdini

The cover of the book "Influence"

Source: Audible

Who wouldn’t want to unlock the secret to persuading people? In this book, you can take a deep dive into the psyche of consumers and the six universal principles of persuading people. When you understand the art of persuasion, you are more likely to convert every opportunity into a job.

This is especially beneficial for professionals who are trying to build a new client base. Even if you are the best at what you do, you still need to know how to sell your skills and convince homeowners to hire you and this is what you take away from the book.

Rework by Jason Fried & David Heinemeier Hansson

The cover of the book "Rework"

Source: Audible

Rework is all about doing things better and faster and thus reducing the number of things you do. May be you spend a lot of time on replying to customers or creating invoices – this book will teach you how to spend more time and effort on the things that actually make you successful.

HomeStars also understands this and gives you the opportunity to grow your business while we look after the marketing. By simplifying review requests and activating automated replies, HomeStars is making it easier for you to focus on your work, while spreading the word about your business.

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

The cover of the book "Start with Why"

Source: Audible

Whether you want to be a successful leader for your team or grow your business – this book dives into the idea of the “why” behind a business. The author talks about how big companies started with the ‘why’ (the purpose) and ended up changing the world.

Whether you are a contractor or a handyman – there’s a purpose behind what you do. You are not just building a kitchen, you are creating a family space which will hold innumerable memories. Thus, you are changing someone’s life – when you start looking at the bigger picture, you get better at painting it for your clients. And that’s what you sell – a dream or an idea which will change the person’s life for better.

Are you ready to grow your business? Get in touch with us, today!

Questions? Contact your dedicated account manager, today, or call 1-800-701-9265.

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