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The HomeStars’ Homeowner Journey And Why Your Profile Matters

A woman's hands typing on a keyboard of a laptop

When homeowners visit HomeStars to hire a pro for their project, there are a few ways they can find professionals in their desired category. At HomeStars, as we are in the business of growing yours, we always stress the importance of creating a good online brand that stands out against your competitors. In this blog, we will dive deep into why your profile matters with reference to the homeowner journey on HomeStars. 

Service Request By Homeowners On The Homepage

When homeowners directly enter their project and postal code on the homepage or click on a trending project, they enter into a service request flow to provide more details about their project. This includes their address, service category, detailed information about the task or problem, house type, and contact information. All this information helps us match them with the appropriate service professionals on our platform. 

Homepage of HomeStars

Service request flow page on HomeStars

So to ensure that you are not missing out on homeowner connections, make sure to update your profile with accurate information about your service areas and location, tasks offered and contact information. 

Direct Searches For Service Pros On HomeStars

There are two ways homeowners can conduct direct searches – either when browsing through our categories or by clicking on “Search for a pro” on our homepage. When searching by category, they enter their location and service category to find the right contractors for their projects. That’s why it’s essential to include all the areas where you offer services and also choose all the tasks that you do. 

Search page on HomeStars website

Search results of a homeowner search query on HomeStars

When homeowners land on the search results page, a list of service professionals pops up with a brief snapshot of their profile. If a homeowner likes a profile, they can either directly request a quote from the listing page or go to the pro’s profile to know more. That’s why it’s important to have a good Star Score, a Verified Badge and preferably a Best of HomeStars award. This is also a good opportunity to showcase any deals that you may be offering. All of these factors can encourage the homeowner to take the next step and request a quote or get in touch with you. 

To know more about how you can improve your profile to make more homeowner connections, reach out to your dedicated Customer Success Manager

Questions? Contact your dedicated account manager, today, or call 1-800-701-9265.

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