Whether you are just starting your handyman business or have an established business, you are always looking for marketing strategies to get more handyman jobs. As handyman services can include a wide range of services and tasks, people often find it difficult to find marketing ideas that can effectively capture all areas of their business. At HomeStars, as we are in the business of growing yours, we thought of putting together 12 handyman marketing ideas that help you reach and connect with more project-ready homeowners.
These handyman marketing ideas can work for both new and existing businesses and can help you reach your target market. While word-of-mouth marketing and direct mail flyers are still in circulation for business owners, we thought of curating a list of both traditional marketing ideas and digital tools for the growth of your business. These ideas can be implemented in a short time and you can take your time to do a few at a time, especially if you have a smaller team. However, even if you adopt a few strategies, you are sure to reach a wider audience for your business. So let’s get started!
1. Create A Simple Website
In the realm of handyman marketing, establishing a website for your business is a crucial aspect. Whether homeowners are purchasing home appliances or seeking service professionals, they rely heavily on the internet to find suitable companies. Hence, claiming your business’s online presence is paramount. The notion of a professional website doesn’t necessarily involve hiring an entire team of designers or developers. In today’s digital landscape, numerous websites provide free domains and preloaded themes that can be personalized to align with your business requirements. When choosing themes for your website, make sure to choose one that is mobile-responsive, as the majority of the online traffic comes from smartphones.
Your website serves as an ideal platform to showcase your finest projects, discuss your expertise and client testimonials, and offer additional valuable information. You can use your website to educate homeowners about common household issues and DIY tips. By providing valuable information, you are able to position yourself as an authority in your field, increasing the likelihood of repeat visits and referrals. The website analytics tool also allows you to track visitors, user behaviour, and other metrics. These insights can help you make informed business decisions and fine-tune your marketing strategies.
2. Claim Your Google My Business Page
When it comes to search engines, Google stands tall as the unrivalled leader, and for good reason. Fortunately, Google not only answers queries but also prioritizes the most relevant results. This makes it an invaluable asset for handyman contractors looking to boost their digital marketing efforts. By enlisting your handyman business on Google My Business, you can ensure that local homeowners easily discover your services, complete with contact details, website links, and other pertinent information.
Google My Business optimizes your business listing for local searches, thus making it easier for potential customers in your service area to find your business when they search for relevant services. The listing even facilitates direct calls, streamlining customer inquiries. Furthermore, clients can leave valuable reviews, enhancing your business’s reputation and credibility. Being listed on Google My Business also positively influences your search engine ranking, making it more likely for your business to pop up in the top search results for search queries that match your business. You can also get access to important insights and analytics about your listing’s performance. You can track the number of clicks on your business listing, calls, and the website visits your listing generates (if linked), helping you assess your digital marketing efforts.
3. Get Handyman Insurance For Your Business
While buying insurance for your handyman business may not seem a part of handyman marketing ideas, there are long-term benefits like getting more customers and building a strong reputation, here’s how. Handyman jobs can include a variety of tasks like mounting fans, installing television sets, installing light fixtures, general maintenance, home automation installation, plumbing repairs, small paint jobs and much more. As a business owner with a wide range of services, there are also many chances that there may be accidents – like spilling paint on a wooden floor, dropping a light fixture, or even damaging drywall.
In the handyman business, not many of your contemporaries may be covering these accidents, so getting a handyman insurance for your business will not only set you apart but also help your business gain trust and confidence among potential customers. A handyman business insurance can cover quite a few things – like medical expenses for accidents to yourself or third parties, lawsuits and damages to property and much more. When you start looking into insurance for your business, you can learn more about the different types of insurance like business liability insurance, commercial vehicle insurance, business interruption insurance etc. – depending on how you operate, you can choose the insurances you need.
4. Contact Condo Boards And Target Assisted Living Homes
If you have an established business with a crew, you can look at partnering with condominium boards. These boards often have fixed businesses for specific issues arising in the units – so even if you sign up with one condo association, you could get jobs from over a hundred different units, depending on the size of the condo. This generates a steady source of income – so if you manage to sign up with multiple condo associations, you could generate most of your revenue from these apartment buildings.
You can also look at servicing or partnering with assisted living facilities – some of these facilities have hundreds of units, thus generating a steady stream of income. Even if you are unable to afford partnerships, you can always take a look at serving the elderly in society. The advantage of this handyman marketing strategy is that the elderly like to talk to their neighbours or acquaintances and refer your business to them. Just make sure to impress your clients and ensure that their problems are resolved completely.
5. Have A Robust Referral System
Whether you’re a new handyman business owner or have a well-established handyman business, harnessing the potential of an effective referral system can be immensely rewarding. Countless opportunities arise when clients showcase your craftsmanship to their visitors or neighbours who admire a successful renovation project. By leaving a lasting impression on your clients through exceptional service and courtesy, you increase the likelihood of receiving glowing referrals. To further encourage referrals, consider offering incentives such as discounts or referral codes for promotional offers. These strategies can pave the way for a steady stream of new customers driven by the power of word-of-mouth recommendations.
6. Start A Social Media Channel
Social media is a goldmine for finding homeowners nowadays. Just step outside, and you’ll notice nearly everyone engrossed in their phones, scrolling through various social media apps. For handyman businesses, leveraging these powerful digital tools can make marketing a breeze. You don’t need an elaborate social media team; all you have to do is capture high-quality images of your work and post them consistently. Utilize free online tools to schedule posts and discover relevant hashtags to boost your profile’s visibility. These platforms are especially beneficial for contractors who excel at showcasing impressive before-and-after images or captivating time-lapse videos of their aesthetic projects. Embrace the potential of social media to reach a wide audience of potential clients and elevate your handyman business to new heights.
7. Invest In Influencer Marketing
If you want to advertise handyman services, creating an influencer marketing strategy on your social media can be a good idea. In today’s world of social media videos, there are many content creators who work in the lifestyle and home decor sectors. Whether you assist in DIY projects or give simple makeovers with lighting fixtures or a fresh coat of paint, it can make for an aesthetic social media post. And when you collaborate with the right influencers in your city or area of work, you can reach their target audience through their account.
Influencer marketing has become increasingly popular in the last few years and many people are going above and beyond to promote brands or small businesses. From furniture installation to quick fixes around the home – they can make your tasks look good and show their followers how your service benefitted them, thus creating a powerful online presence for your business.
8. Invest In Pay-Per-Click Ads
Implementing Pay Per Click Ads (PPC) campaigns is an effective strategy for generating high-quality leads that translate into profitable jobs in the world of handyman marketing. If you have an established business and sufficient resources, you can choose to manage the PPC campaigns yourself or hire a competent agency or part-time digital marketer to handle them. To maximize results, select keywords that align closely with your business and create targeted ad campaigns aimed at homeowners in your local area. If you opt for professional assistance, consider asking the agency or marketer about running social media ads and digital campaigns on relevant platforms beyond search engines. By identifying the right platforms, keywords, and target audience, you can optimize your ad visibility and attract leads with a high conversion potential. Additionally, PPC ads can be a valuable addition during seasonal promotions or when offering discounts, further boosting your marketing efforts.
9. Monitor Your Online Reputation And Reviews
Effectively managing your online reputation is a critical aspect of successful handyman business marketing. In today’s digital world, homeowners are likely to explore your business profile on various platforms. Therefore, diligently monitoring reviews and testimonials is paramount to bolstering your online reputation. Additionally, keep a close eye on comments made on your social media posts, whether positive or negative. Addressing both types of feedback is essential, and you can earn extra points by transforming negative situations into positive ones. Demonstrating empathy and understanding the homeowner’s concerns are vital steps in finding mutually agreeable resolutions. Utilize our tips for crafting the best responses to negative reviews to handle such situations with finesse. Proactively managing your online reputation will establish trust, credibility, and satisfaction among your clientele.
10. Find A Dependable App For Managing The Business
For handyman marketing, we understand that as a busy business owner, you’re constantly juggling projects from homeowners. That’s why having a tool to manage your business on the go is essential. Introducing the HomeStars for Pros app – a user-friendly solution designed to simplify your business management tasks. With this app, you can effortlessly create and manage your profile, promptly respond to leads, accept jobs, request additional information, and even send automated replies when you’re occupied with ongoing projects. Stay connected with homeowners even while you’re on the job, ensuring you never miss out on valuable connections. The HomeStars for Pros app is the ultimate convenient marketing tool to enhance your handyman business’s efficiency and success.
11. Grow Your Business With HomeStars
In the realm of handyman marketing, HomeStars sets itself apart by offering more than just a basic profile. When you become a part of HomeStars, you gain access to a comprehensive profile equipped with essential tools for your success. This includes a profile description, custom galleries, licenses, tasks, and more. You have the flexibility to personalize your profile, showcase your services, and specify the areas you serve, allowing you to connect with the right homeowners.
HomeStars introduces exclusive trust metrics to boost your online credibility. The Star Score, a unique rating system, provides homeowners with insights into what customers think of your business and the likelihood of them recommending you. Additionally, the Verification Badge serves as a trusted signal, assuring homeowners that your business has undergone vetting by the HomeStars team.
Customer reviews on HomeStars undergo a meticulous manual vetting process, ensuring you receive genuine feedback from actual clients. This protects your profile from unsolicited negative reviews and strengthens homeowner trust in your services.
HomeStars also presents the coveted annual Best of Awards, an esteemed title reserved for the top 2% of service professionals. Winning this award not only adds prestige to your profile but also significantly increases your chances of being hired by homeowners. In a recent homeowner survey, a staggering 75% of respondents expressed a greater inclination to hire a Best of Award winner for their projects.
With HomeStars, you gain an all-inclusive platform that empowers your handyman business to thrive, build trust, and attract more homeowners seeking reliable and exceptional services.
12. Spread The Word In Your Network
While talking about handyman marketing ideas, people often tend to look at marketing strategies that can help them shine amongst their competitors. However, your professional network can also be a powerful marketing tool if used correctly. You can get in touch with bigger contractors or relevant businesses and see if they need to outsource some work that you can do. Even if you help out businesses once in a while, a job well done is highly likely to be referred by them to their next customer. You can also spread the word about your business among your friends, family and neighbours to get some word-of-mouth referral jobs.
Want to know more about how HomeStars can help you grow your business? Our team of experienced customer success managers is highly skilled in business development strategies and all things HomeStars, so they can help you set up your profile for success. From onboarding and creating your profile to successfully interacting with homeowners and getting more service requests – they can help you every step of the way. Get in touch with us today to know more about how we can help you!
