Whether you have a plumbing business, interior design company, or are an independent general contractor, getting found online by researching homeowners is vital to earning more business. Yet for many home service pros, getting discovered online can feel like a challenge. There are simple tactics in combination with HomeStars that can help get your business in front of more homeowners online, including a Google My Business listing. Both platforms can work in harmony for your business and help boost your online reputation and promote more homeowner connections.
What is a Google My Business Listing?
Google My Business is a free business listing that can help you become more visible online. It helps your business listing appear in local search results for queries specific to your services. When optimized correctly, Google My Business can help your business information display in the search results and maps.
Why Does My Business Need a Google My Business Listing?
Many homeowners begin their search on Google and will see your details there before visiting your HomeStars profile or company website. With a Google My Business listing, a homeowner can review your phone number, address, and hours of business while continuing their research journey on a reputable and moderated review site like HomeStars.
Google My Business and HomeStars
While a Google My Business listing is excellent for immediate information, homeowners can be wary of Google reviews. Anyone can leave a review on Google, customer or not, while HomeStars reviews are vetted and moderated by a dedicated team to ensure that all reviews are verified and submitted by real homeowners.
Given HomeStars’ trusted reputation and Google’s dedication to providing users with relevant and useful information, HomeStars reviews can now display on your Google My Business listing. This is great news for pros as it can mean more homeowner profile visits and a strengthened online reputation.
An example of a Google My Business listing with HomeStars reviews
How Can I Link HomeStars Reviews to Google My Business?
To integrate your HomeStars reviews with your Google My Business you’ll need to ensure your information is the same across the board. According to a Bright Local study, 80% of consumers (and even Google itself) lose trust in a business if they see incorrect or inconsistent business details online. When Google catches these inconsistencies, it impacts the likelihood of your HomeStars reviews populating on the listing.
Make sure your business details are correct on all platforms (Google My Business, company website, and HomeStars) including:
- Business name
- Company website
- Phone number
- Business address
While we can’t guarantee when your HomeStars reviews will populate, ensuring your content is accurate across the board and collecting reviews frequently will help the turnaround time.
To update or verify the above, reach out to your dedicated Account Manager, who can help you update your HomeStars profile information accordingly.
In summary, your Google My Business page alone may not be enough to convert interested homeowners into jobs. When your company details are accurate across platforms and your HomeStars reviews are synced with Google My Business, homeowners may be more likely to trust and hire your business. Ensure your contact details are correct and take advantage of using HomeStars and Google in harmony to generate more leads for your business!
