An important aspect of running a home service business that generates revenue is marketing yourself to new clients. At HomeStars, we know both new and established businesses can struggle with gaining online exposure to attract new clients. With our reputation as a credible review platform offering a variety of resources to highlight your business, HomeStars can help you see results in your marketing strategy. Here are five ways HomeStars can build your online presence and increase your online exposure.
1. Trusted Brand Association
HomeStars can help you reach new clients with our distinguished reputation in the review marketing industry. HomeStars is viewed as an authority in the home services review space and homeowners trust us to provide reliable reviews to hire smart. We offer a well-known networking platform that allows your business to be found online easier by more people who are serious about hiring. Homeowners know they can turn to HomeStars to access all of the relevant information they are searching for when hiring a new home service pro for a job.
In addition, being associated with HomeStars helps boost your company’s SEO, resulting in more clients finding your business when searching online for a company to work with. With your business listed on HomeStars, you will be trusted by new clients simply because you are affiliated with a credible brand and have real reviews to reaffirm your credibility.
2. High Standard Reviews
You can expand your online exposure with reviews that have value and connect you to more people. Homeowners depend on reviews when hiring a home service pro and they know they can find reliable reviews online on HomeStars. In a recent survey, 98% of homeowners surveyed said they read reviews before hiring. They also revealed that when they have a company in mind, they read at least five reviews before hiring.
HomeStars prides itself in providing authentic client reviews to help homeowners make better hiring decisions. All reviews posted on HomeStars undergo a vetting process to ensure businesses are accurately represented online by the people they have completed work for. A HomeStars Integrity Analyst ensures all reviews are based in good faith and aren’t written for other motives, such as in exchange for money or defamation.
Homeowners may need to provide documentation of interaction with your company to ensure their review is approved. More than 20% of reviews submitted are rejected because they don’t meet HomeStars’ reviews guidelines. Homeowners know HomeStars reviews are posted with their best interests in mind and that is the reason they are on the site to hire.
3. Review Management Tool
Not only do homeowners consider the quality of online reviews, but the amount of reviews a home pro has on their listing and how recent the reviews are. Business operations can drastically change within a few years and reading a review from 2015 isn’t going to be appealing to homeowners. This is why it is important to have access to a platform such as HomeStars where you can manage your reviews and ensure they are up-to-date.
Time-relevant reviews reaffirm to homeowners that you will be ready to work as soon as you are hired. By frequently requesting reviews from past clients, you can ensure your business continues to evolve. The more reviews you have on your listing, the more opportunity you have to draw in more new jobs. If you ever feel an untrue statement was made about your company, you can request an investigation to look into the review and create a resolution. With an up-to-date profile, your business will get the online traction needed to secure new clients.
4. Competitive Rating Scores
The HomeStars Star Score helps your business gain exposure by standing out from competitors. A higher Star Score rating means more eyes on your business. Just as reviews help homeowners develop trust with your business, so does the Star Score. When a homeowner views your HomeStars profile, they will immediately notice your Star Score rating. As soon as a homeowner sees a strong Star Star rating, they will contact you before a competitor who has a lower rating or no rating at all. Just from having a profile on HomeStars you have a competitive advantage over other businesses who aren’t on the platform receiving all the benefits associated with it.
5. Legitimate Business Confirmation
You can increase homeowner trust to enhance your exposure with HomeStars Verified. Having a HomeStars Verified Badge on your listing is another way to create connections with new clients. Homeowners prefer to work with HomeStars Verified businesses because they can have peace of mind they are working with a legitimate business that passed criminal, credit and professional background checks.
With your business listed on HomeStars, you are sure to stand out to hire-ready homeowners because they will recognize your business as a top choice amongst other homeowners when hiring. Being linked to a trusted brand, having access to a review management system and showcasing you have all the requirements of a legal Canadian business are some of the ways you can improve your online exposure.
Contact us today to learn more about how we enhance your business’ online presence to attract new clients.
