5 Ways a HomeStars Best of Award Can Drive Connections

HomeStars Best of Awards

HomeStars honours the pros every year who go above and beyond when it comes to our three pillars of integrity, customer service, and consistency by awarding them a Best of HomeStars Award. Over the years, the Best of HomeStars Awards (BoAs) have become an industry standard to hire trustworthy pros. 

What is the Best of HomeStars Awards 2022?

This year we’ve introduced two new categories to reward all the hard work pros put in at different points in their HomeStars’ journeys. Here are the three official categories for HomeStars’ 2022 Best of Awards and what they mean:

  • HomeStars Best of Newly Listed Awards

HomeStars Best of Newly Listed Award is a brand new award we’re unveiling in 2022 to reward pros in their first year with HomeStars — pros who bought into the HomeStars process and hit the ground running. From the moment pros sign up with HomeStars, we start telling them how important it is to get Verified, build their Star Score, and ask for homeowner reviews. Best of Newly Listed award winners are the pros who took that advice to heart.

  • HomeStars Best of Award

HomeStars BoAs has been awarded every year since 2009 to celebrate pros who stand out from the pack when it comes to their commitment to excellence. The BoAs signal trustworthiness to homeowners and winners of BoAs often see increased engagement with their HomeStars listing.

  • HomeStars Best of the Best Award

New in 2022, HomeStars Best of the Best Award is designed to honour the pros who’ve risen to the top of their fields by winning Best of Awards year after year. Consistency is integral to our values at HomeStars, and we believe the pros who embody this trait deserve to be recognized with an extra special distinction.

The BoA winners benefit in a number of ways, but chief among them is the opportunity to leverage this victory to drive homeowner connections. BoAs signal to homeowners that you’re a top-performing pro in your field, so it’s important to advertise them as widely as possible. A badge will appear automatically on your HomeStars listing when you win, but here are five other ways you can highlight your BoA win to impress potential clients.

1. Add a HomeStars Best of Award Logo to Your Website

Best of HomeStars logo on the website

For example, Assured Basements from Toronto, ON showcases their previous BoA wins proudly on their website

Homeowners in the research phase often compare multiple pros when hiring for their renovation or repair projects. Make a strong first impression and tip the scales in your favour by placing a Best of Award winner logo on your company website. Download your Best of Award logo by logging into your account and accessing your Marketing Toolkit. Alternatively, feel free to reach out to your dedicated Customer Success Manager for help.

2. Add Wins to Your Company Email Signature

A custom email signature is a great opportunity to showcase your brand in every email communication you send. Add the BoA logo to your email signature to inform new and existing customers about this exciting achievement.

3. Share Your Best of Award Status on Social Media

Share Your Best of Award Status on Social Media

For example, Carpet & Rug Cleaning & Repairing pro Dang Good, Calgary, AB showcases their previous BoA wins proudly on their Instagram Profile

Sharing your BoA win on social media is a great way to get noticed, build credibility, and enhance your online reputation. To help you do so, we’ve created Best of Award social media templates for you to leverage across your online channels. These eye-catching assets can be posted on Facebook, Instagram, LinkedIn, and other platforms to drive interest to your business. Reach out to your dedicated Customer Success Manager to get access to these assets.

4. Communicate Your Best of Award Win to Your Clients

Whether you’re chatting with a lead who found you on HomeStars or a homeowner who came across your business elsewhere, it’s crucial to do what you can to stand out from the competition. One of the most effective ways to do so is to make mention of your Best of Award winner status in pitches and consultations. This will indicate to homeowners that you’re a trustworthy pro they can feel comfortable entrusting with their project.

5. Add Best of Award Decals to Your Company Vehicles

Add Best of Award Decals to Your Company Vehicles

Don’t wait for homeowners to notice your BoA win, take it to the streets. Adding BoA decals to your business’s vehicles is the easiest way to advertise your company’s excellence on the go. Don’t stop there, either. Add the logo to your company’s flyers, lawn signs, and any other signage you display. Decals can be requested here.

…But First You Need to Win

The prospect of advertising your BoA win to connect with homeowners is exciting, but it’s important not to put the cart before the horse. First, you need to make sure you win the award. Thankfully, winning is as simple as following a few steps. If you missed your chance to win a BoA 2022, you can start your journey to win one in 2023! Find out the requirements you need to meet to win a BoA here. Get started by requesting a review for your recent projects or get in touch with your dedicated Custome Success Manager.


*Article updated March 2022.

Questions? Contact your dedicated account manager, today, or call 1-800-701-9265.

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