The HomeStars Best of Award was started in 2008, and every year this prestigious award is given to pros who go above and beyond their client’s expectations. Customer service, integrity, excellence and consistency are some things considered when choosing the winners. In 2022, only 2.5% of the pros won this award – making it a much-coveted win. If you have won the HomeStars Best of Award, here’s how you can make the most of it to market your win!
Tell Your Customers In An Email
Your Star Score and Reviews are the two most essential things which help you win the award – so take this opportunity to thank your clients. A simple email showcasing your win and a short thank you note to your customers can go a long way in marketing your Best of Award.
Add The Award Win To Your Email Signature
It helps to be on top of people’s minds when you win an award – and adding the winner announcement to your email signature is a great way to do it. This helps convey the message to your existing clients, potential customers, and external stakeholders you might be working with. Add the BoA logo to your email signature to inform new and existing customers about this exciting achievement.
Attend The In-Person Award Ceremony And Widen Your Network
The HomeStars Best of Award ceremony is being hosted in person in three cities across Canada. If you are attending the event, it makes for a great networking opportunity where you can meet pros like yourself and widen your network. Even if you are unable to attend the in-person event, you can still get your hands on the certificate and the swag bag. Make sure to keep an eye out for the email to submit your address details.
Publish The News On Your Social Media
There’s no better way to announce and market your win than your social media channel. Social media amplification is a powerful digital marketing tool that can work wonders for your business. When people look up your business online, you create a strong first impression by showcasing your Best of Award. Sharing your BoA win on social media is a great way to get noticed, build credibility, and enhance your online reputation. To help you do so, we’ve created Best of Award social media templates for you to leverage across your online channels. These eye-catching assets can be posted on Facebook, Instagram, LinkedIn, and other platforms to drive interest to your business. Reach out to your dedicated Customer Success Manager to get access to these assets.
Put A Best of Award Sticker On Your Vehicle
When you receive your Best of Award swag package, you will also receive a vehicle decal with the award badge. This is yet another powerful marketing tool which advertises your win without any active effort. Whether you are parked for business or on the go, this vehicle sticker does the work for you!
Communicate Your Best of Award Win to Your Clients
Whether you’re chatting with a lead who found you on HomeStars or a homeowner who came across your business elsewhere, it’s crucial to do what you can to stand out from the competition. One of the most effective ways to do so is to make mention of your Best of Award winner status in pitches and consultations. This will indicate to homeowners that you’re a trustworthy pro they can feel comfortable entrusting with their project.
Share The Story On Your Website
Rather than creating a small post on the win, you can use your website’s blog section to spread the word about the award and why it is special. By educating your website visitors about the criteria and number of winners each year, you can let them know how special it is. This helps them trust your business more and also spread the word about your achievements.
Add a HomeStars Best of Award Logo to Your Website
For example, Assured Basements from Toronto, ON showcases their previous BoA wins proudly on their website
Homeowners in the research phase often compare multiple pros when hiring for their renovation or repair projects. Make a strong first impression and tip the scales in your favour by placing a Best of Award winner logo on your company website. Download your Best of Award logo by logging into your account and accessing your Marketing Toolkit. Alternatively, feel free to reach out to your dedicated Customer Success Manager for help.
…But First You Need to Win
The prospect of advertising your BoA win to connect with homeowners is exciting, but it’s important not to put the cart before the horse. First, you need to make sure you win the award. Thankfully, winning is as simple as following a few steps. If you missed your chance to win a BoA last year, you can start your journey to win one this year! Find out the requirements you need to meet to win a BoA here. Get started by requesting a review for your recent projects or get in touch with your dedicated Custome Success Manager.
If this award has motivated you to go even further, get in touch with your dedicated customer success manager and explore more about how to expand your business!
