Getting your company’s name out there and attracting new clients can be a challenge for businesses just starting out. From email automatization to perfecting your marketing, HomeStars has done the research and gathered some tips on best practices when you’re just starting out. Follow these tips to help invest in your future, create a great online presence and get more client referrals.
Invest in Branding and Marketing
Although budgets are limited when starting out, allocating funds to upping your marketing is always a smart choice. Homeowners hire businesses that put effort into growing a consistent brand identity. Invest in hiring the right people to design your business logo, truck decals, and website to ensure prospective clients will be able to quickly identify your brand and find your contact information. Ensure your website is compatible for mobile devices and search.
An alternative to a website when starting out is signing up for a HomeStars listing. Benefits include having a profile on a credible platform where 9 million homeowners visit annually to showcase your business information, photos of your work, and client reviews.
Have a Social Media Presence
In the digital age, more and more homeowners are becoming social media savvy and rely on social proof when deciding to hire a home service pro. Create social media accounts for Facebook, Twitter, and Instagram to wow prospective clients with your skill set and showcase what home projects you have already worked on. A well-developed social media page will help you define your own, exclusive brand and you will attract clients who are seeking your unique style and technique as a result.
To encourage audience participation, host a webinar, an Instagram Live or a Facebook Live. Instagram stories allow you to connect with your audience and determine what they are looking for from a home service pro such as yourself through surveys and Q&As. You can connect to new clients through industry Facebook groups or create your own page to promote your business. Additionally, you can link all of your social media accounts to your HomeStars listing so homeowners can easily check them out.
Reach out to your favourite businesses and brainstorm collaboration ideas. Feature one another’s services or products on your social media accounts or websites to grow followers and ultimately, clients. Work with clients with a large number of social media followers and incentivize them with a discount or another perk when they give you a shout out on their social media.
Make Experiences Memorable
Aside from being able to produce high quality work, you must also deliver great customer service. After you have completed a job, ask clients to post a review or share photos of your work accompanied with a quick caption mentioning your business and what was most enjoyable about working with you.
Build Relationships with Email Automation
Build an email list to maintain a relationship with your clients. You can develop rapport by sending follow up emails to reconnect with clients after a project is completed or prospective clients who were previously interested in your services. Start a blog and send email notifications to bring traction to your website. This shows your company has a genuine interest in finding solutions to clients’ concerns. Not only will you stay top of mind when they need more work done in the future, but also when friends, family and colleagues ask them for their input on hiring a home service pro.
Once you have a roster of clients, you can follow up with them and ask them to make a quick comment about their experience with your business. You can create a referral program to encourage clients to tell their family and friends about your company. There are many free email client referrals templates online to get you started.
Now that you have a few ideas on how to get more client referrals, it’s time to get started. Contact us today to learn more about how HomeStars can help you find new clients and grow your business.