Whether you’re a general contractor in Toronto, a painter in Calgary, or a home builder in Vancouver, there’s no better way to stand out and compliment glowing customer reviews on your HomeStars profile than by displaying photos of your best work. Photos provide evidence of the quality work you do and help potential customers visualize their personal home improvement goals. Convert more profile visitors into customers with these 3 tips!
1. Showcase Your Best Work with Organized Photo Galleries
Organized photo galleries make it easy for homeowners to quickly understand the services you provide and your level of expertise. If you offer various services, organize and label your galleries by type to help homeowners easily find the gallery that applies to their project.
Organized galleries also help increase profile “stickiness”, which means visitors stay on your profile longer. If left to sift aimlessly through a mountain of images, they may visit a competitor’s profile instead. Make it easy, and label galleries accordingly!
2. Build Trust with Before and After Photos
While finished product photos can impress potential customers, they don’t necessarily tell the full story about the job. Before and after photos are a great way to showcase the results of your best work, build homeowner trust, and help prospects envision their own home renovation dreams and outcomes! Remember to always ask for the homeowner’s permission before taking and/or posting photos of their home.
3. Attach Photos to Review Requests
Photos attached to positive reviews on your profile are powerful and provide a significant competitive edge. When requesting customer reviews using the HomeStars for Pros mobile app, you can attach photos of the job you’ve completed for the homeowner. This can only be done using the mobile app. Select the appropriate label such as “before”, “after” or “during” to give context, and show off the improvements you’ve made. A homeowner can choose to accept or decline the photos if they wish when submitting their review.
Are you ready to stand out and convert more profile visitors into customers with photos?
Log in and get started, today!
Interested in joining HomeStars? Give us a call at 1-877-488-0312.
