Given the global pandemic, the world is changing and becoming more digital than ever before. From ordering groceries online to virtual Zoom consultations with homeowners, the digital precautionary measures are becoming more and more regular and normalized. While some of these behaviour changes may be temporary, many may be more permanent. With the digital-experience adoption becoming stronger and in-person communication with neighbours and friends becoming less prominent, homeowners look online for reviews and feedback from their local community to help them with their hiring decisions. When evaluating your HomeStars reviews and how they fit into the marketing mix during the pandemic (and for some a lockdown), consider the following:
Reviews are Being Considered for Future Projects
As mentioned by BrightLocal, consumers read an average of 10 online reviews before feeling able to trust a local business. With that considered, it is safe to say that a homeowner who is thinking of spending $70,000 to renovate their basement in the spring of 2021 is going to be doing their research online before making a hiring decision. While the current lockdown in Ontario can withhold certain non-essentials projects from kicking off, you can be confident that research continues to happen on Canadian browsers nationwide.
Review Tip: If your home improvement or repair business is facing a quieter time, reach out to your previous customers that may have missed the opportunity to leave you a review. Given the current landscape many homeowners are more willing than ever to help support small businesses.
Reviews are Being Evaluated for COVID-Friendly Protocol
For trade pros who aren’t facing a lockdown or your services have been deemed essential by your local government, reviews remain a necessity. Plumbers, electricians, appliance repair, and other emergency repair services are still in demand and service requests continue to come through to HomeStars for these services.
Not only are customer reviews critical for a homeowner when hiring an emergency pro (or any pro for that matter), but they are now looking for HomeStars reviews that shed light on a company’s COVID-19 safety protocol. A company that has top-notch COVID-19 safety protocol is a new differentiator and can set you apart from the rest. With reviews holding valuable nuggets of information, HomeStars has seen an increase in COVID-19-related reviews that share with homeowners some of the great things pros are doing to keep their customers protected, which in turn can help homeowners feel confident in hiring your business during this unique, unprecedented time.
Happy customer review left for Lea Appliance Repair
Review Tip: When requesting a review, don’t be shy in asking a homeowner to make mention of your COVID-19 regulations and if they felt they were up to par or need improvement.
Reviews Remain Key to Earning Homeowner Trust
With the uncertainty surrounding COVID-19, many consumers will think twice before just hiring anyone. Many will be more cautious about who they hire and bring into their homes, and do their due diligence in research. This is where online reviews can bridge the gap and build trust and credibility for your business. With the foundation of HomeStars being built upon authentic reviews submitted by our homeowner community, our reputable and nationwide recognition makes us a place to start in an uncertain landscape.
Review Tip: Reviews remain key to gaining trust. Share your reviews across your social channels like Facebook and Instagram and remind homeowners of your great reputation.
In summary, reviews are still relevant and more important than ever during COVID-19, even if your business is facing some unexpected downtime. Review marketing is only getting more relevant as more homeowners become acclimated to our new digital way of life and making hiring decisions online. Keep your review count up and continue your efforts. Your bottom line will thank you!
