With each passing day, building your brand and online presence is becoming increasingly important to win homeowners’ trust and thereby get more business. While word-of-mouth referrals are still used, as a company making its way in the post-pandemic world, one needs to have multiple sources of incoming leads. At HomeStars, we help you connect with homeowners who are looking for home repair or home renovation services. By getting on HomeStars – Canada’s #1 network of project ready homeowners looking for reputable pros, you are a step closer to your next potential project, but you may have noticed that the homeowners are choosing your competitors over you. Well, there are a few reasons why this may be happening and here’s how to fix them!
Be Responsive Online
Homeowners prefer hiring a pro for their project who reply promptly. They want to know immediately if their preferred handyman is available so they can stop browsing through hundreds of businesses online. 46.4% homeowners did not hire a service professional because they responded late. This gap between their needs and your services is a huge business opportunity that can be easily converted with a simple response. Even if you are not free, you can use the new HomeStars automated replies to automatically respond to homeowners when they submit a request or a query.
Ensure You Have A Completed HomeStars Profile
Homeowners want to be aware of as many details as possible before hiring someone for the job. This is made easy when you have a complete profile on HomeStars. If you are new to HomeStars or need a quick guide, you can read more about how to fill up your online profile with HomeStars. Essentially this includes having the business name, the correct contact details, images of previous work done, services offered and much more. Like reviews, your online profile also builds credibility and you are more likely to get noticed by project ready homeowners than an incomplete profile.
Gather More Reviews From Existing Customers
In an online survey conducted by HomeStars, over 98% of homeowners read online reviews before they hired a Pro. Just like in the real world, an online community also thrives on positive feedback and genuine reviews. Canadian homeowners are more open to hiring Pros who have recent and verified reviews from their community. Updated reviews help build trust in this volatile economy where more and more homeowners want to ensure that they are putting their money in the right place. Encourage your past or existing clients to submit a review on your HomeStars profile page, to help others and eventually get more jobs for your business. Read here on how to request a review from your dashboard.
Get A Verified Badge From HomeStars
Getting a Verified Badge from HomeStars is perhaps the fastest and most effective way to showcase your business and earn the trust of the online community. As the Verification covers criminal background checks, consumer credit, trade licenses and more, having a Verified Badge instantly sets you apart from your competition. In times like these, where people are cross-checking every expense, it is especially important to let customers know that your business is trustworthy and reputable. However, you can get a HomeStars verified badge only if you are a premium account holder. Get in touch with a sales representative to upgrade your account today!
Qualify For A HomeStars Best Of Awards
Starting in 2009, the HomeStars Best of Awards have been awarded to service professionals who go above and beyond in their profession. Just like Star Score, homeowner reviews and the Verified Badge, a HomeStars Best of Awards also adds to your brand’s credibility and helps build your online business. With an upgraded HomeStars account, you can proudly showcase the award on your profile, you can also spread the message on social media or even flaunt a sticker on your business’ vehicle.
At HomeStars, we understand the importance of landing a project while being in the middle of another one. That’s why we have developed tools aimed to help you grow your business while you’re busy. As we say, we are in the business of growing yours. So if you’re ready to get noticed by 8 Million ready-to-hire Canadian homeowners, upgrade your account today and get more projects!
