When it comes to digital marketing for your construction business, visibility is the key! You could have a high functioning and well-designed website, and offer the best services at the lowest prices and still struggle to be found by project-ready homeowners. In fact, the top five results on the first page account for an astounding 67.60% of all clicks. In translation, when your target homeowners search the web, 2 out of 3 will find a home service pro on the first page of Google results. This is where search engine optimization comes into play.
Search engine optimization, or commonly referred to as SEO, is an important marketing strategy for your growing construction business. There are many benefits of SEO for construction companies. It’s a long game strategy that helps your business climb the search engine rankings, gain greater visibility, expand your audience, and ultimately, generate more leads.
Let’s take a closer look at why you should invest in SEO for your construction business.
Improve Your Website’s Visibility
Creating a website that highlights your construction company while generating leads for your business can be a costly endeavour. However, pairing a professional and effective website with a solid SEO strategy helps get your business in front of more homeowners looking online for your services.
Reach a Broader Audience
Growing your audience is essential in building your business and can help you maintain a solid cash flow. An SEO strategy for your construction business provides the help you need to expand your reach and grow your network of followers online.
Proven Long Term Marketing Strategy
How you develop an SEO strategy for your business today, can have positive ramifications to your business for years to come! Implementing SEO for your construction business can help your brand climb Google’s search result listings and improve your website’s visibility
Affordable Marketing Strategy for Your Business
In comparison to paid digital marketing tactics such as PPC (pay-per-click) advertising or remarketing campaigns, SEO is a long-term cost-effective strategy to get the results your business needs, at a price your wallet can afford!
Build Trust and Credibility with Your Audience
When doing Google search, audiences prefer getting in touch with the highest ranking service provided on their search result page. Improving your search engine rankings is key to building trust and credibility with your audience. The closer to the top of the results page you rank, the more likely homeowners are going to trust you’re the best home service pro for the job.
Grow Your Trade Business
At the end of the day, growing your construction/trade business relies on a steady stream of quality leads. With the right SEO tactics on your website, you can increase traffic to your website, engage with your content, and potentially gain an upsurge in lead conversions.
Now let’s take a look at how to grow your business exponentially with a solid SEO strategy!
Growing Your Construction Business Through SEO
Understanding the importance of SEO in your digital marketing strategy is half the battle. Implementing an effective SEO strategy to gain visibility for your construction business online is the ultimate goal.
Here are 8 fail-proof ways to develop a successful construction SEO strategy:
1. Create a List of Keywords
Selecting the right keywords for your business is a crucial step. Make a list of key terms you feel are the most relevant to your customer and research these terms through Google Adwords. You’ll gain much-needed insight on web traffic, learn how the search terms have changed over time, and discover new keywords that may be even more relevant for your business. This exercise can help you narrow down your keyword list and target the terms best suited for your services, industry and location.
SEO Pro Tip – Staying up to date with industry trending keywords can help your business climb in rankings. Use Google Trends to alert you of any new keywords you should keep an eye on.
2. Keep an Eye on the Competition
To beat the competition, you need to know the competition. The best way to do so? Google your keywords. Not only is it the quickest way to determine the relevance of the selected keywords for your business, but you’ll also gain insight on what kind of content, imagery, design elements and navigation is working best for your competition. Apply what works for your business and watch your Google rankings soar.
Contractor SEO Pro Tip – Not recognizing the search results for your targeted keywords? It’s time to rethink your approach. Reverse your results by searching known competitors and analyzing their websites for appropriate keywords or take advantage of the free Google Trends tool to select the best keywords for your construction business.
3. Optimize Your Website with SEO Content
To optimize your website for SEO, include selected keywords within content on relevant website pages. Make sure each page of your website targets one of your core keywords to improve your webpage’s visibility on Google.
Contractor SEO Pro Tip – Improve your website’s rankings and make the most of your SEO strategy by including keywords in the following:
- Web Page URLs– A web page URL provides the specific location where your website can be found on the internet. Including a keyword in your URLs can help improve your web page’s visibility.
- Web Page Titles – Your page title appears at the top of each web page and on search engine result pages. It should offer a short summary of the page’s content and include one key term relevant to the web page.
- Meta Descriptions – Google uses the short descriptions referred to as meta descriptions to help index your web pages. Improve your search engine visibility for these terms, by incorporating them within your meta description text.
4. Focus on the User Experience
The purpose of Google listing websites in terms of ranking is to provide the best user experience possible. So, it’s only fitting that a good user experience contributes to the overall success of your SEO strategy. Make sure your website’s menu options and site navigation is intuitive, all page links are functioning, and the design layout is functional on phones, tablets, or computers, also known as “responsive design”.
SEO Pro Tip – Pay special attention to your website’s navigation, meta descriptions, image and video sizes, and page load times to maximize your users’ experience.
5. Create a Blog and Contribute SEO Content Frequently
Improve your search engine rankings and drive visitor traffic to your website by creating a valuable blog section of your website to engage homeowner visitors. Include relevant keywords throughout your blog posts, and reference other reputable, related sources with links in your content.
SEO Pro Tip – Share published blog content through social media platforms, email networking and on your construction business’s website to gain the most exposure for your content.
6. Don’t Skip Out on Link Building
Link building is a key component of SEO you won’t want to forget. To put it simply, when other online content links back to your website, you can potentially develop a higher authority through Google’s ranking algorithm. Not only can link building do wonders in driving quality traffic back to your website, but websites with backlinks are also considered more reputable and earn higher search engine rankings.
SEO Pro Tip – Getting your residential construction business listed on digital directories such as HomeStars is an easy method of link building and a solid SEO strategy! Click here to get started!
7. Monitor Your Results with Google Analytics
Measuring your success is key to any marketing endeavour, and your SEO strategy should be no different. Google Analytics provides real-time reporting that monitors how users find and interact with your site. Gain measured insights on your audience’s locations, pages most visited, keyword rankings, and so much more. Recognize your failures and your opportunities to adjust your strategy for great success!
SEO Pro Tip – Use the “Social” tab in Google Analytics to gain a better understanding of how users are interacting with your social media content. Identify which platforms and content are generating the most success and adapt your social media strategy accordingly.
8. Let HomeStars Give Your SEO Strategy a Boost!
Did you know that registering your construction business with HomeStars can actually work to improve your SEO rankings? It’s true. Your business profile paired with HomeStars reviews on your profile can help you rank higher on Google. By generating more online content for your business through HomeStars, you’ll give your SEO strategy that extra boost.
SEO Pro Tip – Upgrade your HomeStars business profile to gain access to features to improve your SEO rankings such as:
- Read and respond to customer reviews
- A comprehensive business listing
- Upload quality photos of your completed projects, such as before and afters of your construction job
- Insert the best keywords for your business on your HomeStars profile
Improve Your Digital Marketing Strategy with HomeStars
We understand the importance of SEO, which is why HomeStars.com is fully optimized for SEO to help homeowners find your business first for their needs. With high domain authority and credibility with search engines, HomeStars ranks high in Google search results for home project queries to ensure our home service pros get the high volume of traffic they deserve.
At HomeStars we’ve got all the tools you need to grow your construction business’s online presence with reviews, Star Score, Verification, and more. Are you ready to grow your search engine presence and visibility online? Let’s do it together. Create your free profile on HomeStars to get started!
