A frequently asked questions (FAQ’s) page on your website can help answer potential client questions quickly and virtually. Further, a well-done FAQ’s resource can help educate homeowners about who you are and what you bring to the table. Plus, with the right key terms, an FAQ’s page can help bring new visitors to your website and encourage them to check out related pages that shine the light on why they should hire your business.
Does your business have an FAQ’s page? If so, is it effective at providing important hiring details like your certifications or contact details? Or maybe you don’t have an FAQ’s page and want to learn why it’s so vital. Read on and discover the what, the why, and the how on FAQ’s for your website.
What is an FAQ’s Page?
FAQ stands for “Frequently Asked Questions”. An FAQ’s page on your website is an organized collection of helpful questions that you hear about your services or business. This page includes responses to these questions and is an opportunity for you to share who you are, what you do, and how you can help homeowners with their reno or repair project.
Why is an FAQ’s Page Valuable?
A great FAQ’s page is one of the most important elements of your home improvement website. It hosts many benefits, including:
1. Quick information about your business
With so much information readily available to consumers on Google, homeowners expect answers to their queries fast. The same goes for a visitor on your website. Having an FAQ’s section easily accessible in your website’s top menu makes it easy for homeowners to find what they’re looking for in a breeze, helping you support their reno or repair queries effectively which can help convert more visitors into customers.
2. Reduces the time you or your team need to answer simple questions.
Do you find you hear the same questions from customers over and over again? Well, this is where an FAQ’s page can help bridge the gap. A hot homeowner lead that has visited your website and has checked out your FAQ’s page will likely avoid asking the same questions again, making your consultation and closing a little bit easier.
3. Increases your online visibility on Google and other search engines.
Search engines love FAQ’s pages because they share relevant information that helps them understand your business and gauge if it’s a right fit for the user’s search query. When Google understands who you are and what you do, it can help boost your website’s search engine ranking and get your business in front of more researching homeowners. Leverage your FAQ’s page to include long-tail keywords that your customers are searching for, to help optimize your page!
4. It can help you win more jobs and stand out from the competition.
Your answers to the FAQ’s should be informative and give insight about your business, the services you offer and point back to the benefits and value of working with you. They can be the very thing that helps you stand out from the competition who doesn’t have an FAQ’s page with such valuable information.
What Questions Should You Put on Your FAQ’s Page?
Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Questions will be different for each industry, but to get you started here are a few practical questions homeowners are likely asking when hiring a contractor or other pro.
What are your credentials?
Industry-recognized credentials allow home improvement pros to demonstrate the knowledge and skills required to succeed in a specific industry or trade. These credentials can help build trust and convey to clients that you do quality work at the highest utmost standards and can potentially help you win more jobs. Use these questions to mention your trade certifications, licenses and/or HomeStars Verified status to help gain homeowner trust.
Do you have pictures of previous jobs?
While having photos on your website is essential, add this question in your FAQ’s to point them right to your galleries. Hyperlinking (linking the appropriate word or sentence to a related webpage) can help drive visitors to some of your more informative, specific pages, giving them a more detailed answer to their question.
What are your COVID-19 safety precautions?
With the current COVID-19 pandemic, homeowner behaviours have changed and proper safety precautions are a necessity. Ensure that they can find this information on your website in your FAQ’s and also in your HomeStars profile.
Get started on your list of questions today, and revamp it when necessary. See your FAQ page as an opportunity to answer some high-level yet informative questions about your services and shine the light on what makes you the best pro for the job.
Need some inspiration? Then read 7 Hiring Homeowner Questions and Answers to get you started on some frequently asked questions we hear from our homeowner audience!
