Your business’s brand is everything you put out to the world, including your values, how you communicate with customers, and how you make those who work with you feel. It’s not just the colour palette on your website or your logo design, but also the qualities, passion and ‘personality’ your business presents. Branding is also the very thing that can differentiate your business from your competitors and is crucial to growing a reputable company.
Here are some tips to consider when building your business’s brand.
What’s Your Communication Style?
Homeowners want to work with someone who is personable and cares about the work at hand. Speaking to homeowners with a polite and professional tone demonstrates that you’re a respectful pro who cares about earning their business. The likelihood of a referral or review starts with a pro who shows integrity and sincerity from beginning to end and does great work.
It Starts With the First Message
Whether speaking with customers through the HomeStars for Pros app or through email, first impressions are key. Responding to leads in a timely manner shows homeowners that you’re respectful of their time. Thank them for their inquiry and relay a thoughtful message that relates to their needs at hand, for example, “Hi Stacey. The Stone Company would love to help you with the interlocking on your front porch.” Repeating the project query shows sincerity and that you’re genuinely interested.
Always include a signature with your name, company name, and phone number at a minimum. In your email signature go that extra mile and add a link to your HomeStars profile, logo and website for added professionalism and brand awareness.
Over the Phone Communications Count Too
Once you’ve got the opportunity to speak with a customer via phone, it’s your time to shine. Thank them a second time for their project inquiry, reiterate the details of the project and demonstrate your attentiveness. If they didn’t find you through HomeStars, let them know you will kindly email your custom profile link their way so they can check out your glowing reviews.
Always aim to answer professionally and promptly. Should a potential customer miss you and go to your voicemail, be sure to provide other forms of contact in a clear, professional message. If a customer calls you while you’re on the job and your surroundings are noisy or you’re pressed for time, it’s best to jot down the potential customer’s information and arrange a time to call them back. Keep professionalism top of mind always.
Showcase Your Brand With Reviews
A picture speaks a thousand words, at least that’s how the saying goes. However, pictures don’t fully capture a homeowner’s testimony regarding your brand and your work. Reviews are necessary to bridge the gap.
The most meaningful HomeStars reviews mention specific situations where a person or company went over and beyond to help a homeowner and left a memorable and also emotional reaction. Nothing strengthens the legitimacy of your brand standard than a positive 10/10 review, so ramp up requesting reviews, especially those who were awed with your work.
Keep these tips of mind when building your brand. Check-in frequently with the above and ensure you’re keeping positive communication online and off and continuously collect reviews that speak on behalf of your brand!
