The 411 on HomeStars Homeowner Connections

contractor shaking customers hand

Homeowner connections are the very thing that grows your business on HomeStars. Whether you receive a profile lead or a phone click, each is a valuable opportunity to establish a relationship with a potential new customer! Let’s learn a bit more about each connection type and what it means for your business.

Profile Leads

These leads are job requests sent directly from your HomeStars profile by homeowners who have clicked the “Get a Quote” button. They’ve read your reviews, gone through your detailed and polished profile, and have decided that you may be the right pro for their next project!

Tip: Try and respond to profile leads as soon as possible! If a homeowner is reaching out to you directly, you are likely their top choice, and 67% of consumers hire the first pro that gets in touch with them!

HomeStars Leads

HomeStars Leads are job requests submitted by homeowners who have asked us for help choosing a pro. If the job matches your specified location and fits the services and categories you have selected, we’ll send you a “HomeStars Lead”. These leads expire, so try to accept as soon as you can to better your chances of connecting first and winning the job!

Tip: To receive HomeStars leads, you must be a HomeStars Brand Builder member with a minimum Star Score of 80% – so keep that Star Score high to increase connections!

Phone Clicks

Brand Builder members have the ability to display their contact number on their profile, encouraging homeowners to click to call and reach out directly by phone. Each click on this number is considered a “phone click”.

Tip: When potential customers call your business, be sure to ask where they heard about you! This will help you keep track of the marketing sources that are generating you leads, including HomeStars.

Website Clicks

Brand Builder members can list their web address right on their profile, an excellent resource for homeowners who want to learn more about your business. Linking back to your website is also great for improving SEO, and increasing your chances of being found online. Each click on your website address is considered a “website click”.

Tip: Don’t have a website? No problem! Point interested visitors to your Facebook or Instagram page!

Each connection type contributes to the success of your business on the HomeStars platform. Whether you receive a lead, website click or a call, each is a valuable opportunity to establish a new relationship with future clients – happy connecting!

Questions? Reach out to your dedicated Account Manager, or call 1-800-701-9265.
Interested in joining HomeStars? Give us a call at 1-877-488-0312.

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