With the current COVID-19 pandemic, homeowner behaviours have changed and proper safety precautions are a necessity. At HomeStars the team continues to work from home with the safety of employees a priority. Similar to HomeStars, your day to day may have changed as well. You’ve had to adjust to keep your homeowner clients protected as well as your employees. With that considered, homeowners are more adamant than ever before that a pro has the appropriate health and safety precautions in place. With homeowners digging deeper to research and validate home service pro safety measures, updating your HomeStars profile with visuals indicating your commitment to health and safety during COVID-19 is a great start. Having images to back you up can increase homeowner confidence and trust. If all these things sound like something you and your team have been actively practicing, then it’s time to include these initiatives on your HomeStars profile to gain homeowner trust and help stand out from the competition.
Why Should You Include Protocols in Your Profile?
According to BrightLocal, 67% of consumers say they wouldn’t use a business if reviews said they didn’t have COVID-19 health and safety measures in place. That says a lot about how consumers are now doing business. For those having a pro enter their home doing interior work, you can imagine how important these health and safety measures would be to ensure their family’s well-being. Collecting reviews frequently that share your COVID-19 safety best practices is a great way to gain homeowner trust, and going the extra mile and adding these details to your HomeStars profile description is a smart move. Not only will this help you gain trust and help you win more jobs, but it shows that you’re a business owner who is reliable, professional, and takes their brand standards seriously.
What Should Be Included?
Outline safety precautions in your “Profile Description” and share what your business is doing differently.
- Is your business going virtual with consultations? Are you leveraging virtual meeting resources like Zoom, Facetime, Facebook Messenger, or another avenue? Input these details into your profile and let homeowners know you’re available virtually.
- Is your team wearing shoe coverings, masks and gloves when entering homes? If so, include these details. You may feel like it is a given in these times, but it’s important to share these details to reinforce your dedication to homeowner safety.
- Are you and your team doing your due-diligence in disinfecting your workspace when leaving a customer’s home? Explain briefly what they can expect when you leave their homes in regards to health and safety precautions.
Shed light on your safety procedures in your description and expand once you’re in touch with a homeowner. The point is to use the description to let profile visitors know that, 1) you have procedures in place, and 2) their safety is your top priority.
Why Should You Include COVID-19 Safety Photos on Your Profile?
Homeowners care about hiring a business with strong health and safety precautions in place to ensure the safety of their loved ones. If you’re a pro who is looking to earn homeowner trust and practices appropriate safety measures, then it is time to showcase this in your HomeStars profile. Updating your profile and your galleries with your COVID-19 safety measures provides researching homeowners with evidence that your business takes COVID-19 safety measures seriously and can help you stand out from the competition. Plus these extra steps will help gain homeowner trust and showcase your professionalism.
What Photos Should You Share?
You may be wondering what images would make sense in relation to COVID-19. Think about what you’re doing differently and address the pain points of your customers. Here are some image examples that could be relevant for your gallery:
- You and your team wearing protective masks and gear.
- Your team sanitizing a job site.
- You or an employee hosting a virtual meeting with a client.
- Workers having their temperature taken.
Make sure your photos are relevant to the practices you actually have in place. Do not use stock images – showcase real images of your team only.
Updating Your Photo Galleries
If you’re ready to update your galleries with imagery of your COVID-19 safety protocols, then log into your HomeStars profile and get started. If you need a refresher about how to update your galleries, check out our video about “How to Add Photo Galleries” for a quick tutorial.
Let homeowners know you take their health and safety seriously and showcase the steps you’re taking to ensure they’re protected. Building trust with homeowners is a never-ending process, so communicate this wherever possible, including the use of HomeStars photo galleries.
Get Started By Updating Your Profile!
If you’re ready to update your profile with your COVID-19 protocols, then log in and get started today. Or, if you are unsure of how to update your profile check out “5 Steps to Creating an All-Star Profile” for a profile update breakdown.
Otherwise, get your profile in COVID-19 shape. Let homeowners know you take their safety seriously and what steps you’re taking to ensure they’re protected. You’re never doing too much when it comes to building trust with homeowners, so over-communicate and continue building homeowner trust when it matters most.
