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4 SEO Tips to Help Your HomeStars Listing

seo tips homestars listing

Search engine optimization (SEO) is an unnecessarily complicated term that refers to the steps taken to ensure a given web page is visible during searches on Google, Bing, and other search engines. Naturally, the higher a website appears in search results, the more people will see it. This is why SEO is an important tool for businesses looking to stand out in a crowded field.

SEO is equally vital in the home improvement industry, where pros are constantly looking for ways to carve out more online exposure than their competitors. In part, this is why pros turn to HomeStars. We help pros connect with clients online by putting their listings in front of homeowners who may have never stumbled across them otherwise. You’ve taken the time to build a great HomeStars listing, so it’s only natural that you want it to be seen as widely as possible. Although HomeStars.com is already optimized for search engines, there are a few steps you can take to ensure your individual HomeStars listing ranks as high as possible in online searches.

1. Make Sure Your Listing’s Content Is Accurate, Relevant, and Up To Date

Search engines favour web pages that contain high-quality content that is relevant and up to date. The more accurate and current the information on your HomeStars listing is, the higher it will appear in search results.

Here are a few tips for ensuring the content on your HomeStars listing is optimized for search engines:

  • Ensure the information on your listing — your company logo, your company address, your contact information, etc. — matches the information available about your company elsewhere on the internet.
  • Keep the content on your listing fresh by updating company details whenever a change occurs, continuously adding new pictures, and featuring recent homeowner reviews that speak to the quality of your work.
  • Make sure the content on your listing reads well and looks good. High-resolution pictures and well-written content create a solid user experience, which translates to better search engine performance.

2. Get Familiar with Keywords

Keywords are the terms people type into search engines when they’re looking to find information about a particular subject. A user searching for a plumber in Toronto, for example, might type the phrase “plumber Toronto” into Google, making the keywords in that instance, “plumber” and “Toronto.” Including relevant keywords on your HomeStars listing is a great way to ensure it pops up in searches for those topics.

Find out what keywords clients are using while searching for pros in your area using free tools like this one. From there, you can write the company description and image captions on your HomeStars listing with these in mind. Don’t stuff keywords into areas where they don’t fit, but rather build meaningful content around the keywords you discover.

3. Create a Link Building Strategy

The idea behind link building is simple: the more places on the internet that link to a given web page, the better that page will perform in search rankings. Create links between your HomeStars listing and the rest of your online presence by:

  • Linking to your website on your HomeStars listing
  • Linking to your HomeStars listing on your social media accounts
  • Adding the HomeStars review widget to your website to create a link back to your HomeStars listing

4. Delete Duplicate HomeStars Listings

If your company has multiple HomeStars listings for any reason, this will hurt your performance on search engines. Contact HomeStars to have these duplicate listings deleted as soon as possible.

Be Found Online Easier

SEO is a lot simpler than the confusing term “Search Engine Optimization” makes it seem. If you populate your HomeStars listing with great content like client reviews and pictures, use popular keywords, and have a simple link-building strategy in place, your HomeStars listing will start ranking high in online searches in no time. Take the first step to updating your listing with recent content by logging in to request a review today.

If you have any other questions about SEO, make sure to check out this webinar we held, in collaboration with Search Engine People, to learn more about connecting with homeowners via search engines.

Questions? Contact your dedicated account manager, today, or call 1-800-701-9265.

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