Equip your business to compete and thrive on the HomeStars platform by following these 4-steps to an unstoppable HomeStars profile. Our best pros follow these hacks to a tee!
1. Earn Homeowner Trust by Sporting the Verification Badge on Your Profile
The Verified badge tells homeowners you’re a safe choice for hire, and lets them know that you’re up-to-date in both your legal and professional requirements, and you’re a reliable business that they can safely bring into their homes.
The Verification process is quick easy – click here to watch the video.
2. Reviews Can Lead to More Jobs – Request 3 New Reviews per Month!
88% of consumers read reviews before making an online purchase, so make sure your profile has plenty of great reviews so homeowners can confidently hire your business. Not all homeowners, however, will take the time to write a review for your business, so aim to request at least 3 new reviews per month to increase your chances of getting new reviews published.
You can also request reviews from previous clients, as well as clients that are not necessarily leads directly from HomeStars.
3. Respond to Leads First and On-The-Go with the HomeStars for Pros App!
Our most successful pros are fully connected and use the app every day. You’re notified of new leads, unanswered messages and unresponded to reviews in real-time. Responding to leads right away helps boost your Star Score, and increases your chances of winning the job from your competition!
4. Write a Catchy and Informative Profile Description
Upgraded pros have the opportunity to write about who they are and what they do in their custom profile. Your “Profile Description” gives homeowners an overview of your business and allows you to promote your professional brand. For many homeowners, their research journey will include vetting trust metrics like your Star Score and reviews, and then learning more about your business in this section. This makes this portion of the profile incredibly valuable and can help you stand out from the competition.
Your profile description should include a few different things, including:
- Who you are and what you do: See this as your introduction to the homeowner. While they may have found you through a category search on HomeStars, share with the homeowner a second time what service(s) you provide, your expertise, and how you can help them.
- Tell the story of your professional journey: If your business has an inspiring backstory, then now’s the time to share it. Are you a family run business that has been handed down for decades? Are you an independent contractor who has now expanded with 10+ employees? Highlight these unique attributes in your write up.
- Share your values and standards: After telling homeowners who you are, your values, and why they should choose you let them know what you believe in and what you stand by. Is it your crucial attention to detail? Is it your innovative design ideas? Your commitment to a job well-done? Excellent customer service? Think about what is important to your business and what you bring to the table.
A well-written “Profile Description” is an extremely valuable opportunity to help pursue future connections on HomeStars, so take the time to write something unique about your company that aligns with the above. Once written, you can repurpose on other marketing channels like your website or social pages.
5. Make a Great First Impression with an All-Star Profile
A polished profile with plenty of company details is essential to attracting and winning homeowners trust. Homeowners want to know that you’re a legitimate business, and half-complete profiles don’t cut it. Make sure to fill in all your company details, and include visuals of your previous work to showcase your level of expertise and past experience.
Complete each of these steps to increase homeowner connections and become an unstoppable pro on HomeStars!
Interested in joining HomeStars? Give us a call at 1-877-488-0312.
