Whether you’re a roofer in Toronto, an electrician in Calgary, or a General Contractor in Toronto, building trust is the key to building your business and winning more jobs. Homeowners want to hire pros they trust, and they simply won’t hire pros they don’t. Building trust requires committing and then delivering great work while being open, honest and empathetic when communicating with homeowner leads and customers.
Build Homeowner Trust with Reviews
Building trust begins long before you connect with a new lead. Most homeowners begin their search for contractors or other home service pros online by reading reviews on you — and your competitors. So ensure you have a positive online reputation by asking your customers to write a review at the end of the job when they’re most satisfied and appreciative of your hard work. When they do write a review, respond to it immediately to show your appreciation, demonstrating your professionalism and candour to future leads.
Tell Homeowners About Your Business
On your company’s website, use your ‘About Us’ page to describe the services you offer homeowners, plus any accreditations or awards you’ve earned in the trades to build credibility. Add before and after photos to showcase your best work. If you can afford it, use a professional photographer to ensure lighting is optimized and visual clutter is minimized. You can customize your HomeStars profile to build your credentials — upload your company’s logo, add a link to your website and insert photos and a video gallery to showcase your best work.
Get Verified by HomeStars
An effective way to build homeowner trust is to get Verified by HomeStars, showing homeowners that all your legal, financial and professional requirements are in order, and you’re a good choice for hire. All our Verified pros get a badge placed on their profile, giving homeowners confidence knowing that you’ve successfully passed our rigorous screening process. This includes a soft credit and criminal background check and that you have the required trade licenses and registrations to legally conduct business in Canada.
Implement these 3 tips and get a head start in building trust with potential customers and show them that you’re a serious and professional business that homeowners can trust right from the get-go.