As lockdowns lift and businesses reopen, you are likely thinking about how the pandemic has affected your business and what you can do to stay relevant in the “new normal.” During the pandemic, we witnessed a surging interest in home improvement and renovation projects. There is no indication that these projects will slow down and home service professionals skills will continue to be in high demand.
Now is the time to take advantage of the surge in demand and adjust your business to meet the growing needs of homeowners post-pandemic. Here are three ways HomeStars can help you get back to business as usual after the pandemic.
1. Revise Business Model
If you haven’t already done so, now is the perfect time to reflect on your current business operations and how they can be improved upon or redeveloped. Reflect on your current working practices. Are you offering services that are no longer relevant or in demand in your current market? What services can you add to expand your client base and grow your business? Do market and industry research to gather ideas on how you can grow your clientele and business.
With access to client reviews on HomeStars, you’ll be able to connect with your target clientele directly, determine what their needs are, and how you can help them. With this input provided, you can assess what adjustments need to be made to your business model and strategy.
2. Focus on Marketing Efforts
In the post-pandemic era, word of mouth marketing won’t cut it anymore. Businesses expand and clients no longer live in just one forever home or area. You need to make sure you are accessible to as many potential clients as possible to stay competitive. What can you do to improve the marketing or advertising of your business? Do you need more online exposure? If so, then advertise your business to homeowners who want your services.
HomeStars can connect you to a network of homeowners who are looking for your services and are ready to hire. With a HomeStars listing, the 9 million homeowners that visit our site yearly will have access to your business information, photos of your work, and client reviews. By using HomeStars as your marketing partner, we’ll help build your brand’s online exposure, so you focus on satisfying clients.
3. Stay Relevant in the Digital World
Due to the pandemic, we have seen a shift to no-contact procedures such as virtual consultations, online quotes and remote working. In order for your business to appeal to the largest number of prospective clients, you need to be online savvy. Focus on these factors to stay relevant:
Assess your technology. Do you have the most recent software that can connect you with the largest number of clients? Learn how social media and an online presence can help you scale your business. What tech support do you need? Prepare for a hybrid way of working. Get familiar with video conferencing software – it might just be here to stay. Do you have an online presence or portfolio to showcase your work? A HomeStars account will boost your SEO and help your business stand out from competitors in the digital world.
From client research to online marketing, HomeStars’ priority is keeping your business relevant and competitive in the post-pandemic economy. Join HomeStars today to grow your business by connecting with homeowners all across Canada who are looking to hire your services.
