The HomeStars Star Score is a trust metric that is calculated dynamically based on the pro’s previous interactions with homeowners. It is calculated on a 100% scale. It helps the homeowner determine if the pro is offering exceptional services and how they are interacting with potential clients. When homeowners who have used your services review your HomeStars business listing, they are asked to rate you on two parameters – their satisfaction with the company and how likely they will recommend your company. The quality of customer experience you have provided determines your Star Score. A high Star Score directly impacts a homeowner’s hiring decision.
Here are 3 easy tips you can follow to improve your Star Score:
Be Responsive On Your Business Profile
Responsiveness is an important factor that determines your Star Score on the HomeStars profile page. When you receive new homeowner leads or get reviews from completed projects, take some time to respond to them to improve your Star Score. This tells us and the homeowners that you are responsible and responsive and thus getting closer to converting opportunities into jobs. In fact, in our survey, 46.4% of homeowners said they did not hire a service professional because they responded late. We understand that it may be difficult to reply to all requests if you are on a job, that’s why made it easier for you to respond on the go with our auto-reply feature.
Keep Your Profile Up To Date
As ‘Recency’ is a crucial factor in determining your Star Score, an updated profile is always helpful. You can keep your profile up-to-date by updating images on custom galleries, displaying the right category of work, providing business details, updating contact details, showcasing your credentials or certifications and listing all services offered. Moreover, with an upgraded HomeStars account, you can also request a Verification Badge, which is updated every three years and builds the trust of homeowners. As you finish the jobs at hand, it is also a good practice to request the homeowners to review your page as recent reviews add significantly to the Star Score. If your profile has been inactive for a while, it may lead to a poorer Star Score. So make sure you keep the profile active and updated at all times!
Maintain Your Online And Offline Business Reputation
Maintaining the business reputation is of utmost importance when it comes to improving your Star Score. While very few reviews or inadequate details can hamper your Star Score, there are some things that HomeStars looks at while assessing the reputation of your business. Online bullying or harassing homeowners to remove or change negative reviews can negatively impact your Star Score. At HomeStars, all homeowner reviews are manually vetted and if a business indulges in fraudulent reviews, the Star Score takes a severe hit. To be fair to both parties, HomeStars also offers an ‘Investigate’ option to pros if they suspect that the review is fake or was left by mistake. However, this option should be used cautiously and frequent misuse of the same will take a toll on your Star Score. It’s best to follow the best practices when it comes to choosing the right action for reviews.
All these elements of the Star Score play an important role in improving your business profile listing on HomeStars. As we are in the business of growing yours, we are always thinking ahead of ways to turn every opportunity into a project for you. With all these insights, you can be better equipped to improve on your Star Score and thus convert more opportunities into jobs!
