Content Marketing involves creating and sharing online material (such as videos, blogs, and social media posts) that does not explicitly promote your service offerings but is intended to stimulate interest naturally and drive new homeowner leads and revenue for your business. While having a website and a HomeStars profile are huge assets to lead generation, creating a strong content strategy for growing your contracting business is a great, inexpensive tactic to draw in more quality leads. We’ve broken down some key benefits of content marketing and how it can help boost your business’s bottom line.
Content Marketing Builds Trust and Recognition
Creating content that shows homeowners you have their best interest at heart can help build trust with your audience. For example, if you’re a general contractor, you might choose to create short how-to videos to help customers complete DIY projects. Or, if you’re a plumber, maybe you decide to write a blog post about preventative measures that homeowners can take to prevent clogged drains. As consumers consistently get helpful information from your content, they’ll begin to see you as a valuable and trusted resource. They’ll also start to think of you as an expert in your field and gain confidence in your abilities and think of you when hiring a pro resulting in recognition for your business.
Content Marketing Can Create Engagement Online
When you create content, especially on social media, you have the opportunity to engage and interact with your audience. You could potentially have conversations with people about the content you’ve generated in the comment sections. Responding to questions and comments promptly shows your audience that you care and can generate valuable leads for your business!
Content Marketing Can Help You Win More Jobs
Content marketing allows you to shine the light on what you do, without it just being a service on your website. Homeowners looking to learn about kitchen remodelling, for example, are interested in discovering more about this service and seeing how your business can help them reach their home improvement goals. Reviews are the very thing that can help seal the deal, but having a compelling blog post that speaks to a previous project can help sway the odds in your favour.
Content Marketing Can Set You Apart from The Competition
You know that getting ahead and standing out is a crucial part of winning the job. Items like the HomeStars Verification badge is a key indicator of trust and safety that helps pros stand out. Much like the Verification badge, pros can stand out further with the right content creation. Maybe it’s a blog post that shares your newly Verified status, or the fact that you’re a 5-time HomeStars Best of Award winner. When you get creative, you’re able to highlight items that make your business the right pro for a homeowner’s job and shed light on why you’re better than your competitors.
Content Marketing Can Help Boost SEO
While upgraded HomeStars pros can lean on HomeStars to get their business found online by project-ready homeowners, having your own company website rank in organic search results is complimentary to this. Content creation is a perfect place to insert keywords related to your contracting business and help get you found more in search engines.
As you can see, content marketing can be a huge asset to your business. It can help build trust, create engagement online, drive leads and boost SEO. Ready to get started on creating some content? Then check out “6 Content Marketing Ideas for Contactors”, and delve into how your business can start producing content that attracts new business, today!
