Today’s homeowners consult a wide range of sources before choosing pros for their home improvement projects. HomeStars alone — with its helpful Star Score ratings and informative customer reviews — sees over 8 million homeowner visits per year. Needless to say, it’s important your HomeStars profile is eye-catching and up-to-date so that when one of these 8 million homeowners comes across it, it’s ready to impress. Of course, once you’ve taken the time to build a great profile, you’ll want to get as many homeowners’ eyes on it as possible. Here are four sure-fire tips to increase your exposure.
1. Request Reviews and Share Them With Potential Customers
Just as reviews are the key to landing more jobs on HomeStars, they’re also the key to getting your profile seen as widely as possible. Having recent reviews on your page boosts your Star Score, which increases your company’s exposure on HomeStars in turn. We recommend requesting a review after the completion of each job to ensure the content on your profile remains fresh. If you’re unsure how to ask for reviews, here’s an easy guide.
2. Create an Informative Profile — Let People Know Who You Are
Your HomeStars profile should include informative and up-to-date details about who you are and what you do. It should tell your brand’s story, detail what services you offer, and highlight the various ways in which you’re different from competitors. At the same time, however, it’s equally important that the information on your HomeStars profile matches the other information available about your company online. Search engines like Google look for this when determining page rankings, and the more aligned your HomeStars profile is with the rest of your online presence, the better positioned your profile will be during homeowners’ online searches. Locate the “Edit Listing” tab on your HomeStars dashboard to make any necessary changes.
3. Use Your Social Media
Your social media presence is a great way to build your company’s brand, but it can also be used as a channel to direct homeowners towards pages you want them to visit. Highlight your most recent reviews, Verification status, Best of Award badges, and more on your social media profiles to drive traffic to your HomeStars profile. For extra credit, consider adding a link to your HomeStars profile in your social media bios to create an ongoing link between the two channels.
Another way to use your social media is by sharing positive reviews. This not only celebrates your successes with the public, but also allows potential customers to learn more about your business! Using the HomeStars for Pros mobile app, you can select any review on your profile and share it on Facebook, Instagram, Twitter, and more.
Your posted reviews will link directly to your HomeStars profile, prompting homeowners to read through all your reviews and click the “Get a Quote” button!
4. Advertise with HomeStars Decals
Decals are a great way to drive traffic to your HomeStars profile. Stick HomeStars “Read Our Reviews” decals to your work vehicles, on windows, and more, notifying the public that they can find your business on HomeStars and that you have reviews readily available!
Plus, once your business is Verified by HomeStars or wins a Best of Award, you can showcase those accomplishments as well! To request decals, contact your dedicated Account Manager.
5. Talk About Your HomeStars Profile, Everywhere
It goes without saying: the easiest way to direct people to your HomeStars profile is to remind them to look for it by issuing frequent reminders. Add features like our Review Widget to your company website. Include the HomeStars logo to your company’s stationary, business cards, and email signatures. Place a HomeStars vehicle wrap on your company’s vehicles. By taking these actions, you’ll funnel more homeowners towards your HomeStars profile, and you’ll be sure to convert some of these eyes into jobs.
6. Promote Your Profile on Marketing Collateral
Placing the HomeStars logo on business marketing materials like door knockers, direct mail, or business cards is a sure way homeowners can check you out online and browse through your portfolio of great reviews!
Interested in joining HomeStars? Give us a call at 1-877-488-0312.
More Exposure Is on Its Way
To make the most out of your HomeStars experience, it’s important to impress homeowners with an informative and visually appealing profile that speaks to the quality of your work. Of course, once you’ve crafted such a profile, it’s only natural that you’ll want to advertise it as widely as possible. Start requesting more reviews today, and take the first step towards getting more eyes on your HomeStars profile.
*Article updated on February 28, 2024
