If you’re a plumber in Canada and are looking to market your new or old plumbing business, you may be left wondering where to start. With most homeowners starting their research online, you should reflect on your online marketing strategy above all else when looking to grow your business. To help you get started, we’ve collected 4 useful yet straightforward marketing tips that can help get your business in front of more homeowners!
1. Claim Your Google My Business Listing
Google My Business is a free business listing that can help your business become more visible online. When optimized correctly, this listing can help your plumbing business appear in local search results for plumbing related queries, including search results and maps. Many homeowners begin their search on Google and will see your details there before visiting your website or reviews on third-party sites like HomeStars. With a Google My Business listing, a homeowner can review your phone number, address, and hours of business immediately, which is essential to marketing your business. Plus, having consistent information on all your citations like your Google My Business and HomeStars profile can help boost your SEO and generate more plumbing leads.
2. Collect Online Reviews For Your Business
Positive online reviews help homeowners trust your business. As a plumbing professional, homeowners turn to your business when they’re caught up in a stressful situation and need a pro who will fix their emergency repair, not make it bigger and more expensive. Third-party reviews, like HomeStars, are super valuable to homeowners as our reviews are moderated and vetted. That means homeowners can turn to us when looking to hire a pro they can truly trust and count on. With that being said, a strong portfolio of reviews can essentially do the persuading for you and help you market your business more effectively (and cost-effectively!).
3. Create Educational Plumbing Content
Plumbing is an industry that many homeowners know little about but understand its importance in maintaining a healthy, functional home. With that in mind, creating informative and educational content like blog posts, Instagram stories, and Youtube videos can help your audience feel educated and empowered, plus it can help win their trust and business. When educating your audience, think about quick advice that may be helpful in a plumbing emergency while waiting for a professional plumber to arrive, or preventative measures. We know that homeowners want to keep their homes safe, so providing content in this realm can help them trust your business.
4. Sign Up and Upgrade Your HomeStars Profile and We Will Do The Marketing For You
At HomeStars, we understand the time it takes to land your next plumbing job. It’s work marketing your business, and you already have a day job. At HomeStars, we’ve got the marketing tools to build your brand and help your business look great online, bring in qualified plumbing clients and help you close more jobs. We’re in the business of growing yours, so let us help get your business in front of the 10 million homeowners who visit us each year and will help take your plumbing business to the next level.
So what are you waiting for? Start marketing your plumbing business online by claiming your Google My Business, collecting online reviews, creating insightful, educational content, and join HomeStars to kick off your marketing today!
