The new year is the perfect time to set goals for your home improvement business. Whether you want to expand your business into new cities or diversify your revenue streams, it’s a fresh start filled with promise and opportunity. With that said, making sure you meet your targets boils down to creating a strategic plan and then patiently following through. Fortunately, HomeStars is here to help you with the process. Read on to learn about how HomeStars can help you map out a strategy for the coming year, put you in a position to succeed, and turn your vision into a reality.
Set Your Goals
One of the benefits of using HomeStars is that it doubles as an easy way to track your business’s progress year over year. Here are some convenient ways HomeStars can help you take stock of where you stand, so you can identify areas for improvement.
- Look back at your reviews to see how satisfied your customers were with your work. Is there a common piece of feedback you can work on this year?
- Dissect your Star Score to see how successful you were with respect to your average rating, responsiveness, recency, and reputation.
- Reflect on whether you were a Best of Award winner, and if not, ask yourself which qualifying criteria you didn’t meet.
- Read through your conversations with homeowners to see how successful you were at converting leads.
- Review your Success Tracker, accessible on your dashboard and on the HomeStars for Pros app, to see how many visits your listing received in 2021 and the total number of leads it sent your way.
Put Your Plan Into Action
Now that you’ve taken the time to review your business’s progress, you can decide which targets you’d like to achieve and devise a strategy to meet them. Here are some goals you may be considering for the coming year, and a brief rundown of how HomeStars can help you achieve them.
Increased exposure: If you haven’t done so already, linking back to your HomeStars listing from your company’s website and social media profiles is a great way to increase your SEO and organic traffic. Similarly, HomeStars signage, decals, and vehicle wraps go a long way towards creating awareness of your HomeStars presence on the go. But if you’re looking to capture more eyes beyond that, HomeStars offers a few advertising options to help you stand out from the crowd. Consider purchasing a Featured Ad to make sure your listing appears at the top of search results for your category, or take out an advertisement in our quarterly Here at Home magazine distributed to over 200,000 homeowners. Whatever your exposure targets, HomeStars has multiple tools to help you meet them.
Improved bottom line: Building a great reputation on HomeStars can help you improve your bottom line in two key ways. Firstly, it creates the potential for you to capture more lead volume. Second, but just as important, it helps you charge what you’re worth when leads come your way. The more reviews you get that speak to the value of your work, the less you’ll have to compete with other pros that try to undercut you on price. Use tools like HomeStars Request a Review feature to pack your listing with as many great homeowner reviews as possible.
Specialize your work: HomeStars was built with flexibility in mind, which is why we give pros the option to enable or disable new categories and tasks whenever they like. Whether you’ve hired a new employee and you want to put their new skills to work for you, or you want to refocus your efforts on the jobs that drive the most profit, simply call your dedicated Customer Success Manager and we’ll make that change for you. If you’re unsure how to reprioritize your work and you need a place to start, check out HomeStars 2021 Reno Report to learn about the projects homeowners have shown the most interest in in recent months.
Cover more ground: The hardest part of establishing your business in a new territory is letting homeowners who live there know you’re open for business. With HomeStars, you don’t need to worry about this roadblock. Simply ask your Customer Success Manager to enable or disable a new region on your behalf and HomeStars will start getting the word out about your business to local homeowners right away.
Position Yourself For Success
Regardless of what your business goals are for the coming year, you’ll be in a much better position to meet them if you maintain a great online reputation. Make sure your Verified Badge is active, keep a healthy Star Score, and request as many homeowner reviews as possible. Take the first step to meeting your goals by logging in to request your next review today.
