With COVID-19 impacting businesses big and small, it’s more important than ever to have a trusted marketing partner on your side to support your business goals. Enter, HomeStars! From delivering your business exposure to help you connect with new customers, to arming you with tools to strengthen your online reputation and close more jobs, HomeStars is dedicated to your success.
As you continue to put forth your best efforts to collect reviews and provide stellar customer service and workmanship, the team at HomeStars remains hard at work to bring your business exposure through our strategic marketing plan. Let’s dive into a few key marketing initiatives on the horizon this year to drive more homeowners to HomeStars and bring you maximum exposure.
National TV Campaign: Coming to a Screen Near You
With many homeowners’ investing their vacation dollars into home renovation and repair projects this year, it’s our mission to ensure that coast-to-coast they know where to find and connect with our top pros. That’s why this spring HomeStars will once again be investing in a national TV campaign that will run across major Canadian television networks. Stay tuned for more info about what networks to find us on, campaign dates, and more.
SEM, Social Advertising, and More
As you know, consumer renovation and repair season will begin this spring. To capture pent up demand and drive more job-ready homeowners to HomeStars to find the right pro for the job, we continue to invest heavily into digital advertising like social and search engine marketing (SEM), with campaigns across Google, Bing, YouTube, Gmail, Facebook, Instagram, LinkedIn, and more.
We know the importance of SEO and content marketing – content that brings qualified homeowner traffic to HomeStars.com leading to service requests and more connections for our pros. Our robust library of Cost Guides is designed to bring in qualified homeowner traffic, homeowners that are in the budget-planning and research phase of their hiring journey, leading to more qualified service requests and connections for our pros.
Our homeowner blog continues to thrive as the go-to resource for homeowners when planning their home renovation and repair projects, all year round, serving as the ultimate platform for education and inspiration on home improvement projects. The blog sees an average of 55,000 homeowner visits per month, making it a valuable resource that drives homeowner service requests and connections for our pros.
Our Social Channels are Growing
Given the global pandemic, homeowners are spending more time researching online and engaging with businesses on social media platforms than ever before. We’ve ramped up our social media presence during this time, and are excited to share that we’ve grown our social media homeowner audience to over 50,000 followers, and growing. Our social channels, including Instagram, Facebook, Twitter, and Pinterest, continue to drive homeowner service requests daily through our educational and interactive posts. It remains our priority to create more opportunities for connections between you and our homeowners across our social media channels.
The Homeowner Blog Continues to Flourish
HomeStars’ homeowner blog continues to thrive as the go-to resource for homeowners when planning their home renovation and repair projects, all year round. The blog sees an average of 55,000 homeowner visits per month, making it a valuable resource that drives homeowner service requests and connections for our pros.
We’ve Launched Our New Online Magazine, ‘Here at Home’
Early this year we launched the very first edition of our brand new online magazine, ‘Here at Home’. From cover to cover, this magazine is full of home improvement inspiration and educational tips for homeowners passionate about their homes. Have a look at our winter edition that went out in January. Speak to your dedicated Account Manager if you’re interested in learning more about advertising in ‘Here at Home’ to help you get a leg up on the competition and exposure to tens of thousands of engaged homeowner readers near you.
With pent up homeowner demand and a steady flow of service requests coming in, there are no signs of the home improvement industry slowing down this year. HomeStars is committed to helping your business grow, even in these unique circumstances, and these are just a few ways we intend to do so.