Finding new customers for your construction business on social media can take some work and creativity. This can be exciting for a business owner, but it may also feel like a bit of a challenge. If your business is just getting started with social media marketing, you’re taking a big step in the right direction. With 95% of internet users using social media, the odds of your business being found online via social channels are in your favour, especially if you generate and post high-quality content on a regular basis.
If this sounds like something you need some help with, check out these social post ideas to help get you started with your social media strategy. Or, if you already have social media accounts that are driving new business and engagement but are looking for some inspiration, check out these ideas and give your social channels a lift with new content!
Let’s dive into social media post ideas for your construction company.
Remember that social media is all about your business’s story, your customers and what makes you, you. Use your social media accounts like Facebook, Instagram and Twitter to stay engaged with your audience and share updates that relate to your company and industry. Keep it light-hearted yet informative and build rapport with your followers with these 10 post ideas.
1. Share Blog Posts on Your Social Channels
Do you have a blog to send prospects to that will help them learn more about your construction business? If so, a great way to to ramp up visits to your blog is to share them on your social platforms. If you don’t have a blog for your construction, renovation or repair business, think about creating one and posting new blog content on a semi-regular basis to engage homeowners.
When creating content, ask yourself these questions:
- What are the hot topics or services that homeowners are discussing in your industry? Be part of the conversation and buzz.
- Are there things you wish homeowners knew that are under-discussed? Get the discussion started with blog content and share it on your social channels.
- How have readers responded to particular topics in the past? Find ideas related to your top-performing blogs and make them a part of your regular posting schedule on social media.
Share blog content that will really interest your readers vs. only zoning in on your services. Many of your followers online might be past customers so sharing informative, interesting content like a DIY-project or preventative tips can help your business remain top of mind for homeowners and influence repeat business.
2. Show Off Your Team in Action
A post with an image of your team on the job site with a blurb that highlights what your business is all about can have a positive impact on a homeowner’s perception of your company. It could be a behind-the-scenes image of your team amid a task, or an image of your crew on-site at the end of a beautiful kitchen renovation. Whatever you decide, let your social media following know who you are and put a face on the team they could potentially be working with!
3. Share Trending Topics in Construction and Home Renovations
Create a list of influencers and media sources in your industry. This could include trade publications or websites. When they share something interesting that could be an educational read to your audience, share it with your followers on Facebook, Instagram or LinkedIn, for example, and show homeowners that you’re staying informed. You can even go as far as setting up Google Alerts to receive automated emails about topics you’ve opted into alerts for such as “home improvement trends” or “DIY painting tips”. “
Some examples of shareable resources are:
The HomeStars blog. A hub for homeowners to find inspiration for their next home renovation project, including articles full of helpful tips. Share articles from this blog that relate to your industry on social media and shine the light on your services in a unique way.
Canadian Contractor. A blog dedicated to providing residential renovators and home builders with information that leads to better building techniques and better business practices. Additionally, this blog also hosts informative pieces that could relate to a homeowner who is starting a renovation project and provide valuable insights.
When sharing content from additional sources ensure the content you’re sharing will be a good read for your audience and comes from a reliable source.
When sharing a post from a reputable source, see if you can tag the party in which you’re sharing the content from. Doing so can open doors for a potential partnership in the future, or even encourage a share of your post leading to more eyeballs on your business.
4. Share Videos About Your Construction Business
Videos can be extremely helpful, educational, and when done right, can go viral on social media. When homeowners are scrolling through their feeds, the likelihood of them stopping on your content is much higher when it is in a video format.
Why Videos Matter
- Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
- 95% of video marketers say video has helped increase a user’s understanding of their product or service. (Wyzowl)
- Over 70% of viewers say YouTube makes them aware of new brands. (YouTube)
You may think that you need a professional videographer but your smartphone is totally acceptable. Videos generated on your smartphone without professional influence or editing can be extremely powerful, relatable and authentic, helping you earn trust. Film videos that speak about who you are, what you do and your business’s story and circulate it on your social channels.
5. Customers Reviews = Social Media Gold
Reviews are a powerful way to highlight your business’s work ethic and customer service. Sharing reviews on your social networks can help gain homeowner trust and remind your following that you’re a construction pro who does quality work. HomeStars’ reviews hold weight in credibility in the home improvement space as they’re vetted, monitored, and trusted by Canadian homeowners nationwide.
6. Question of The Week
Do you find you receive the same questions on social media and outside of your networks frequently? Instead of always responding one by one, solve it once and for all by sharing a post with the answer. Then, make sure to “pin” the answer to the top of your social media page, so your audience can easily see it. Here’s how to pin posts on Facebook specifically.
7. Before and After Photos
It makes sense why HGTV is one of the most popular home improvement TV channels. People love to look and be inspired by other people’s homes! A surefire way to rack up likes and engagement is by shining the social media spotlight on the beautiful dream homes, kitchens, or other home improvements your construction business made a reality, including before and after shots. Share these assets frequently and let homeowners imagine what it would be like to have you and your team transform their space and show potential clients the high quality you deliver.
8. Shine the Light on Customer Stories
In the constructing world, the jobs you do can have a significant impact on your client’s lives.
You’ve likely improved a homeowners life in some way shape or form and have the relationships to show for it. These types of stories and relationships with your clients are worth sharing with your following. Asking a homeowner if you can write a post about their renovation experience can show your compassionate side, humanize your business, and showcases your attitude and feelings towards your customers.
Social media is a place to build a sense of community for your business, so posting about your customers (with their permission, of course) is a great way to connect with other homeowners on social media and have your following resonate a lot deeper with your business.
9. Show Off Your Successes
Sharing your successes on social media – like special awards your construction business has received – can help highlight what makes you so special. At HomeStars, the annual Best of Awards celebrates our best residential construction pros and other service providers, who deliver top-notch customer service and quality workmanship. Many pros will utilize the appropriate hashtag for that year’s celebration and share an image of themselves at the event to celebrate this accomplishment.
10. Pose an Industry Related Question
Generating audience engagement, such as likes, comments etc., should be top of mind when posting content on social media. A great way to do this is to pose a question to your audience. Post a picture and add a caption that encourages a response. For example, if you’re a home builder, something like “Contemporary Home Build or FarmHouse Style Renovation?” would be a great conversation starter and an excellent way to touch on some of your potential services.
Lastly, Stay Engaged with Your Audience!
Don’t forget to check in on your social posts and respond to any questions or comments. This is an amazing way to build rapport, loyalty, and continue to engage with your following. The more acquainted you are with your followers, the more confident they will be in picking up the phone and calling you directly when they’re ready to hire a pro for their next home renovation or repair project.
To sum it up, coming up with social media post ideas as a business owner to market your construction business can be surprisingly fun and creative. The rule of thumb is to remember that social media is here to help people connect on a human and personal level. Your trade business fits perfectly in this realm of digital marketing as your business constantly helps homeowners improve their homes, and in some cases makes their dreams come true. So, get your social media post outs regularly, start building some conversations, and help boost your business’s bottom line with social media!
Ready to Drive More Traffic to Your Social Accounts?
At HomeStars, we help pros get in front of the 9 million homeowners who visit us every year. As the go-to for Canadians when searching for trusted, community reviewed pros there is no better place then your HomeStars profile to list your Facebook and Instagram accounts to grow your audience, and build trust with prospects. Get started with HomeStars today to get your construction company in front of more project-ready homeowners and help your social channels be discovered!
