Marketing - SEM Specialist

Job Details

Canadians spend over $70B annually on their homes - whether it’s major renovations, or small repairs and maintenance work. This journey often starts by finding the right contractor. HomeStars is the leading platform in Canada, helping homeowners with their home renovation needs. Every month over half a million homeowners visit HomeStars to research and connect with the best rated home professionals near them. Home Professionals advertise on HomeStars to tell their story, and grow their business with highly qualified connections. HomeStars is part of ANGI Homeservices, the World’s Home Improvement Leader.

HomeStars is looking to continue to build a positive, winning culture and that starts with hiring great people like you! If you are looking to be part of something great, work on a dynamic and growing team, we want to hear from you.
Perks of working at HomeStars:
We are growing fast. HomeStars has made the Profit 500 list five years running!
Excellent Benefits Package. We want a healthy and happy team.
Annual two-day, company wide off-site.
December Break. The office is closed the week before New Year’s.
Personal Growth. We seek to provide employees with constructive feedback to foster their career growth.
Ping Pong Table, darts and yes foosball. De-Stress and make money in one space.

We are looking for a SEM Specialist who will be responsible to build, optimise and manage our paid search and social acquisition initiatives. The ideal candidate will be a highly driven individual that will optimize, analyze and help to surpass our online marketing targets. Plus, you’ll get to be a member of our growing and super-talented marketing team!

Join our customer acquisition team and be responsible for paid customer acquisition initiatives (predominantly paid search and social).
Build, optimise and manage all aspects of campaigns.
Optimize and grow existing marketing channels.
Continuously conduct ad copy, creative, landing page and targeting testing.
Analyze performance metrics and use insights to optimize campaigns to drive sales and revenue.
Manage the digital acquisition budget and update frequently with finance.
Work closely with the sales team to ensure that leads you bring are valuable.
Prepare data analyses from numerous sources including internal database tools, third party systems, and pull updates of back-end tracking.
Communicate projects, performance, test results and any learnings to the team and leadership.
Stay up to date on the latest trends and best practices in online marketing and measurement.
Proactively suggest and evaluate new innovative opportunities for campaign growth and improvement.
Report regularly to management on performance against targets and build and execute plans to exceed targets.

Bachelor's Degree in Business, Marketing or related field.
2-4 years experience in hands-on managing of paid search and social customer acquisition campaigns.
Strong preference for client-side acquisition experience.
Advanced experience and notable success with paid search and social campaigns.
Google AdWords and Google Analytics certified.
Proficient in excel and comfortable creating and using pivot tables, V-lookups and graphics.
Strong analytical skills with a keen attention to detail.
Comfortable with translating data from web analytics tools into actionable SEM and display strategies.
Excellent communication skills, both verbal and written.
Team player and willing to work with others.
Creative thinker and clearly deliver insights and findings.
Enjoy working in a fast-paced environment with an eagerness to learn.

We are an equal opportunity employer and do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Full Time

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