We went in to the store for advice for a water softener. We came out with so much knowledge about different kinds of softeners and what was best for us and our needs. they have alot of sales people. Some are really good, some are not as knowledgeable as some.They also have plenty of choices to choose from and a chef cooking in the store showing their appliances. We chose Kinetico for our softener and have not regretted it. Our sales person provided great advice and would recommend doing research there first and compare.