Counter Measures

Kitchen & Bathroom - Cabinets & Design
1571 The Queensway Etobicoke ON M8Z 1T8
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Reviews for Counter Measures

Average customer rating:
9.7 10 (34 reviews)

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van from Toronto
van from Toronto
7 reviews Toronto, ON
10/10

Complete kitchen renovation

Elie was a pleasure to work with. He showed great skill as a kitchen planner, installer and finisher. Paid attention to details - so important when designing and building your new kitchen.
Elie takes real pride in his work, and wants you to be happy with the finished product.

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Company Response

Hi Van,

It was an absolute designing and building your exceptional Polyeurethane Transitional kitchen. It is always a treat working with people that are attentive and appreciative of detail and the difference that it makes in the overall look of a kitchen. Together we have put together a stylish and elegant timeless kitchen. We are here to help should you have any questions in the future.

Best,

Elie Gemael
Counter Measures Kitchen Designs

Darryl S.
Darryl S.
1 review , ON
10/10

Kitchen replacement

From beginning to end, Elie was an absolute professional. Guiding us through every step of the way and making many practical suggestions that we did not even consider. He stuck to the original time lines and completed the work on time. The quality of the cabinets, counters and all other additions, are exceptional. I would highly recommend contracting Counter Measures for anyone redoing/replacing their kitchen.

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Company Response

Hi Darryl,
Thank for your kind review. It was an absolute pleasure designing and building your beautiful new kitchen. Congrats on your new and improved home. As always, we are here to serve you should you need any help in the future.
Best,
Elie Gemael
Counter Measures

sd
sd
1 review , ON
10/10

Kitchen renovation

Elie was a pleasure to deal with. His attention to detail was second to none. We are thrilled with the final product. My kitchen is a work of art!

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Company Response

Hi Sara,
Thank you for your nice reciew. Congratulations on your beautiful new home. It was a pleasure designing and building your stunning new kitchen. All the best.
Elie
Counter Measures

karriparadi
karriparadi
1 review Toronto, ON
8/10

New kitchen cabinetry design and installation.

Elie from Counter Measures was great to work with. Reliable and patient. He offered design suggestions and was clear about costs. The installation was nicely done with lots of attention to detail. I'm very happy with the end result.

1 of 1 people found this review helpful.
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Company Response

Hi Karri, Thanks for the wonderful review. It was a pleasure working in such a beautiful home with such a pleasant and insightful person as yourself. The kitchen and reno in general have truly transformed your home. We are glad to have been a part of it. As always we are here to serve you in the future.
Best,
Elie

J
J
3 reviews Toronto, ON
10/10

Kitchen Reno

Great attention to detail and Elie went the extra mile helping with other contractors on the job.

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Company Response

Hi Joy,

Congratulations on your elegant new kitchen. It was a pleasure building your new kitchen and working with both of you!

Best,

Elie

tzavagno
tzavagno
1 review Toronto, ON
10/10

Kitchen + Bathroom Reno

Elie is great! Very professional and has lots of helpful suggestions. We were so happy with our kitchen and bathroom cabinets that we commissioned bedroom cabinets as well. We would recommend Counter Measures to everyone!Tina

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Company Response

Hi Tina,

Thank you for the kind review. It was a pleasure and continues to be a pleasure working with both of you. Congrats on your awesome new kitchen and vanity! Looking forward to building your bedrrom cabinets!

Best,

Elie

Private User
Private User
Private User reviews Toronto, ON
3/10

Good quality, but ...

We first met Elie, the owner of Counter Measures, when he was exhibiting at a home show last winter with someone he identified as his “preferred contractor”. He said the two companies work together on a lot of jobs and get things done quickly and efficiently.  Elie’s business card and email signature listed him as a project manager. We needed the kitchen of our downtown Toronto condo renovated, so it seemed like a good fit at the time.
 
He called us soon afterwards and arranged to come over to our condo to discuss the project. As we were talking, he quickly did some designs on his laptop that looked impressive. The price he quoted us was extremely low. We visited him at his showroom, decided to move forward and paid him a deposit. Picking out countertop finishes and other details a few weeks later, a lot of items seemed like “an extra upgrade” from his original quite and the price inched higher and higher.
 
We also followed up with the contractor he was exhibiting with at the home show (HomeStars has said we cannot name them). Elie had high praise for their services and kept repeating how well they work together. But after repeated attempts, they were not returning our calls. When we did finally reach him and book an appointment to take a look at the kitchen job, he showed up an hour late, blaming heavy traffic.
 
Elie insisted his friend would still do a good job, and the quote from Leo seemed very reasonable. We accepted, paid them a deposit and scheduled dates to begin.
 
That’s when everything started to really get off track. The contractor Elie recommended didn’t even show up on the first day, emailing the night before to say he “had to finish another job first.” This trend continued throughout the entire project, blaming the delays on “one of his guys being in hospital for emergency surgery”. When was asked about the necessary electrical work to be done, he said we never asked about that originally and it wasn’t in the initial estimate. That would also be extra.
 
One of the other contractor's tradespeople who was doing the backsplash shut off electricity to part of the kitchen because he said it was unsafe. When the other contractor was asked about the earlier electrical work, he said his tradesman “had a big mouth and shouldn’t have said anything”. We were later told it was fixed and the electricity was turned back on.
 
Throughout the project, he said he had another one of his tradespeople in hospital for more emergency surgery (his trades had an unusual amount of surgery, it seemed), and had to finish more jobs before he could complete ours. Days turned into weeks. Elie was blaming his friend for the delays and his friend said it was his fault. Meanwhile, my wife and I were renting a nearby condo to stay in during renovations and had to quickly arrange for a longer stay. It seemed very disorganized. When we mentioned this to Elie, he now said they were two different businesses and we had to deal with them separately.
 
Elie completed most of his work on time and the quality was good. A week after he left, however, there was a problem with one of the lower cabinet shelves. He promised to come back to adjust it but never returned. Three months later, he texted us to enquire how the shelf was and asked us to review his work online.
 
The contractor Elie so highly recommended ended up almost taking double the amount of time originally scheduled for the kitchen reno project. We had to keep calling him each morning to ask if he was going to show up for work to finish the job. Even if he did say over the phone he was going to be there, we could only believe it when we saw him or one of his employees. His final work was good, but Elie should definitely be more selective about who he recommends to work with him on projects.

Elie himself was often unreliable. Some days he would call saying he wasn't going to show up that day without even giving a reason. The only time we could be assured he was going to show up was to pick up his cheque for the balance.
 
The kitchen looked good when we were done, but it was a lot of aggravation and failed promises from Elie and the friend he so highly recommended along the way.

1 of 1 people found this review helpful.
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Company Response

Hi David, I would like to congratulate you on your beautiful new kitchen. Our reputation precedes us as a company who takes great pride in our work and relationships with our clients no matter how big or small the job. This is why I am surprised and distraught to read your review. I am sorry you feel this way because my demeanour with you and your wife was since the start geared towards guiding you on your first renovation experience and I was wholeheartedly trying to make this an educational and stress free experience for you. Throughout the whole process of this renovation project, you've been receptive of my efforts to help and have repeatedly thanked me for being so clear, concise and punctual with you. Therefore you can imagine how this review is being received as unexpected from you, especially given that this is the first time that I hear anything negative from you. Nonetheless, I accept how you feel, even though I know for a fact that we have been extremely diligent, professional, courteous, accommodating, meticulous and proud of what we do as a company. This is what all our reviews show and all our customers say. Also, this is what the beautiful new look of your new kitchen suggests. As always we are here to address any of your concerns and to service your beautiful new kitchen. Please do not hesitate to contact me directly should you have questions or concerns as we value your business.

Best,

Elie

Project Manager
Counter Measures
416-201-6900

Mel S.
Mel S.
2 reviews Brampton, ON
10/10

Kitchen Renovation

Counter Measures did a great job on my kitchen renovation. In particular Elie was very professional, precise, reliable and provided an end product that was exactly as discussed during our preliminary meeting. I would hire him again and recommend him and his company to anyone who is renovating their home.

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Company Response

Thanks for your review Melanie! Congrats on the new kitchen! It was a pleasure working with you guys!
Elie
Counter Measures

Tim in Toronto
Tim in Toronto
2 reviews Toronto, ON
10/10

Small Kitchen Reno

Elie was simply excellent in all phases of the complete renovation to our 100 sq.ft. kitchen. He takes great pride in his work and his attention to detail is extraordinary. You can believe the other glowing reviews here.

The kitchen is still a hundred square feet but is now effectively twice the size in that it has twice the utility and lots of room for my partner and me to work.

Many thanks also go to Elie's recommendation of Reno Pros Home Services who did a complete interior demolition/rewire/rebuild. The finished measurements (given by Elie to Reno Pros) were critical to the success of using all available space. Unlike other contractors who finger-point, Elie and Leo worked hand-in-hand while doing our project.

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Company Response

Hi Tim, thanks for the kind review. We appreciate all your kind words and are as excited as you with the final look of your new kitchen. It was a pleasure working with you guys, you have been very accommodating. Please extend my regards to Linda! Congrats on the new kitchen!
Elie

Sharon and Edy, Etobicoke
Sharon and Edy, Etobicoke
1 review Toronto, ON
10/10

Custom Built in bedroom closet 16' x 8'

We hired Elie to build a large built in bedroom closet. He was resourceful and very knowledgeable about all technical aspects of the cabinets, hardware and design specifications. We had our own design in mind and he helped us to refine the layout to make it functional. The finished project was completed with precision and on time as promised ( as close as possible) . We found one detail that needed to be corrected when the closet was completed and Elie was prompt in correcting the situation with no extra charge. Thanks Elie.!

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Company Response

Hi Sharon,
Thanks for your kind review! It was a pleasure creating this unique closet solution for you guys. I love the Stromboli finish on the doors. Thanks to you and Eddy for your business and please tell Eddy that we are still on for that discount should you choose to replace your kitchen cabinets. We will be at the Fall Home Show in Late September if you would like to visit us. You can send me a text message and I can get you guys some free tickets.
Enjoy your summer
Elie

The reviews on this page are the subjective opinion of the Author and not of HomeStars Inc.

More about Counter Measures

Counter Measures is proudly serving the GTA with 15 years of excellence in custom kitchen design, manufacturing and cabinet refacing. With the help of our partners Cuisine Idéale, who since 1971 have been manufacturing high quality kitchens, we are able to confidently stand behind the quality and integrity of our product and offer a limited lifetime warranty. Whether you prefer traditional, transitional or modern kitchens, we offer different remodelling solutions that will compliment and transform your home. Using our comprehensive CAD designs and extensive variety of door styles and finishes, we can adapt to any taste and budget. Our installers are among the finest and we pride ourselves on attention to detail and excellent customer service. Our customers are always amazed and are ready to provide us with positive feedback and references. Call us today to schedule a free in-home consultation or to visit our Kitchen Design Studio. One of our talented designers will be glad to consult with you and help realize your dream project.

Some of our services but not limited to are:

Custom Cabinetry, custom cabinets, CAD designs, computer designs, modern kitchens, custom kitchens, vanities, closet organizers, built in closets, entertainment centres, wall units, bookshelves, general contracting, kitchen refacing, counters, quartz, granite

CATEGORIES
Kitchen & Bathroom - Cabinets & Design
PRODUCTS
Custom Cabinetry, custom cabinets, CAD designs, computer designs, modern kitchens, custom kitchens, vanities, closet organizers, built in closets, entertainment centres, wall units, bookshelves, general contracting, kitchen refacing, counters, quartz, granite
SERVICES
Custom Cabinetry, custom cabinets, CAD designs, computer designs, modern kitchens, custom kitchens, vanities, closet organizers, built in closets, entertainment centres, wall units, bookshelves, general contracting, kitchen refacing, counters, quartz, granite, transitional kitchens, European kitchens
BRANDS
Hettich, Blum, Caesarstone, Blanco, Riobel, Cambria,
STYLES
contemporary, modern, traditional,
SPECIALITIES
Custom Cabinetry, custom cabinets, CAD designs, computer designs, modern kitchens, custom kitchens, vanities, closet organizers, built in closets, entertainment centres, wall units, bookshelves, general contracting, kitchen refacing, counters, quartz, granite, European kitchens
WEBSITE
https://www.mycountermeasures.com
YEAR ESTABLISHED
2001
LIABILITY INSURANCE
Yes
WORKERS COMPENSATION
Yes
WRITTEN CONTRACT
Yes
Company profile information is not moderated by HomeStars. Ask the contractor to verify before hiring.