We met Dean who we liked within minutes. He's quirky, candid, and helpful! He's incredibly knowledgeable and honest. My wife had already done a lot of research on mattresses and was very impressed. He stayed well past their closing time to help us. He leant us a pillow he thought would be helpful. Did you catch that? Just try it out for a week he said. We got our mattress and I have loved it. It solved the lower back issues I was having and I'm not stuffed up every night anymore thanks to the natural materials we chose. We loved shopping for a mattress of all things and were delighted to give them our business. I wish every industry had businesses like this.