We picked up Soho Brick's product for a DIY project. We put up a feature wall in our dining room and it looks like a real brick wall that's been there for over 50 years! It was a lot of work on our part but we are very happy with the end result and the look. The product itself is great and very easy to work with. Comes in 2'x2' sheets for quicker installation and no need for any saw to cut the bricks, simply score them with a drywall knife and snap. I would highly reccomend the product and although it was rewarding as a DIY project, next time I think I'd have them do the install also.