A good old-fashioned business. The prices displayed are what you pay to get it to your door, and they'll even accept a reasonable offer.
Delivery of our sofas was well-organized and friendly. They even added felt pads to the feet of the furniture for free!
One of our leather sofas had a 1/16" defect in the leather (in a prominent location) that we noticed the day after delivery. My wife was concerned that little children might pick at it, so we decided to sheepishly call the service department and mention it. There was absolutely no hassle getting them to come and pick it up and do the repair. In fact they ordered a whole new leather kit for the sofa and installed it themselves...all within a few weeks. The repair was flawless.
After all the bait and switch ordeals we've had with Bad Boy and The Brick, this company was simply so refreshingly simple. Just a good old-fashioned straight-shooting business approach. We've decided that we'll do ALL our future business with them wherever possible.