I contacted Diatec because I had a certain fireplace in mind that I wanted to buy. The store has a decent sized showroom. I found the owner, Alan, to be very knowledgeable about his products and services, and very soft-spoken and courteous. There was no pressure to buy, which is a nice change from dealing with all the aggressive business men out there. He was able to keep his word and have my fireplace ready for pick up as promised. And his prices were very reasonable. There were no unexpected last minute add-ons. His assistant Ashley (I believe that was her name), is super friendly and was able to attend to all my needs. Even though Diatec is a bit of a trek from where I live, I would not hesitate to return because of their great customer service. And I would definitely recommend them to anyone looking for a beautiful fireplace!