We've been using Glidden/ICI products for over 25 years. Our company does quality work so we need top quality, premium paint. And the no VOC's "Lifemaster" line ensures that along with our clients, our staff is breathing clean! The "Diamond" semi really is diamond tough. The staff is very patient with the difficult colour matches that we frequently bring in! They are friendly, fun and curtiuos. We send all our friends and famiy in to the store for their paint needs too.