I love this store! The staff are amazing, the layout of the store is awesome and the product they carry is just fabulous! If I could shop here everyday, I would but my hubby won't allow me to! If they don't have what you are looking for they will special order in what you are looking for if their suppliers have it! The way the store was laid out you could find things so easily. More companies should be ran like this!

E-children (or west coast kids) is a beautiful store. They have everything parents or expecting parents could ask for. The problem is the staff... It is usually a hit or miss adventure on if you will get help. The staff do not have a dress code or wear any type of name badge to represent that they even work at the store. most of the staff that have helped us were very knowledgable and willing to spend the time with us (the problem is finding them). Another downfall is that they write paper receipts and order forms. It is almost impossible to read the writing and it seems there is a very limited book keeping system. I believe they do very well due to their selection and the fact that there is a very limited amount of children's boutique stores in Edmonton.